7.23Mitsubishi Lancer EX to be made in China soon

Mitsubishi Lancer EX to be made in China soon

 

http://autonews.gasgoo.com/auto-news/1011430/Mitsubishi-Lancer-EX-to-be-made
-in-China-soon.html

 

Shanghai, July 23 (Gasgoo.com) Fujian-based Southeast Motor, a Chinese
partner of Mitsubishi Motors, announced yesterday that the Mitsubishi Lancer
EX will be introduced to China for local production later this year, with a
Chinese name À¶Éª*ÒíÉñ (Lanse Yishen), the Shanghai Securities Journal
reported. 

 

Southeast Motor said it is already well prepared for producing the Lancer
EX, a strategic model of Mitsubishi Motors. The locally made Lancer EX will
go on sale in the Chinese market by the end of this year. As a fashionable
sporty sedan model, the Lancer EX made by Southeast Motor will mainly rival
the Civic (by Dongfeng Honda) and Focus (by Changan Ford).

 

The previous Mitsubishi Lancer has been a flagship sedan model of Southeast
Motor and once contributed to more than 60% of the Chinese carmaker's all
sedan sales. Mitsubishi Motors aims to introduce the Lancer EX as the first
model for its all-new strategy in China, which has been a major market of
the Japanese carmaker since 2006. 

 

Southeast Motor, 25% owned by Mitsubishi, has produced the previous Lancer
sedan, the Soveran wagon and the Galant sedan under the Mitsubishi brand.
Mitsubishi is counting on the new Lancer EX to boost its sales in China. 

 

The imported new-generation Lancer Evolution sedan went on sale in China
last autumn. In addition to the sporty Lancer EX, a family version of the
Lancer series will also be assembled in Fujian later this year.

 

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