Media Alert: microGreenT Extended Performance Oil Filter Drives SMARTfleet Solutions' Green Fleet Conversion Program
FOR IMMEDIATE RELEASE July 22, 2009 microGreen(tm) Extended Performance Oil Filter Drives SMARTfleet Solutions' Green Fleet Conversion Program Patented filter part of EcoSMART fleet program reducing expense and time of periodic oil changes (Valhalla, New York) - SOMS Technologies, LLC, developer and manufacturer of the microGreen(tm) Extended Performance Oil Filter <http://www.microgreenfilter.com/> , has announced an agreement with Florida-based Green Gas Laboratories, LLC to add the microGreen(tm) filter to the company's "green" fleet conversion business. Marketed under the brand name SMARTfleet Solutions <http://www.smartfleetsolutions.com/> , Green Gas Laboratories' five-point EcoSMART Lube <http://www.smartfleetsolutions.com/> fleet conversion quickly makes vehicles more fuel efficient and eco-friendly, while greatly reducing the expense and time associated with periodic oil changes. The EcoSMART fleet conversion replaces the vehicle's existing oil filter with the new microGreen(tm) Extended Performance Oil Filter. Validated with extensive laboratory and on-road testing, this unique patented filter reduces oil maintenance costs by 65 percent, decreases the use of motor oil by 70 percent, and reduces the number of filter changes by 50 percent. Designed as two-filters-in-one, the microGreen filter is a spin-on filter and is installed in the same method as traditional oil filters. However, unlike traditional oil filters that capture particles down to 25 to 30 microns, the microGreen oil filter captures particles down to 2 microns in size, keeping the oil cleaner, like new oil, and maintaining the additive package. In addition to the microGreen filter change, SMARTfleet Solutions' EcoSMART Lube conversion includes changing the oil to higher quality pure synthetic oil, a bio-degradable cooling system service, a nitrogen tire fill to ensure optimum fuel efficiency, and a fuel and emissions system check using a professional OBD II connector scan tool. The new program has been very well received by Tampa area automotive repair shop owners and by local fleet operators. "The EcoSMART Lube program not only saves our customers money and helps protect our environment, but it allows us to offer a unique program that helps differentiate our business from other service centers," said Keith Keehnle, ASE Master Tech and owner of Bay Pines Automotive in St. Petersburg, FL. "Especially in today's economic environment, a new program like EcoSMART Lube is very helpful. It reduces the cost of operating our fleet and helps protect our environment. Both are key strategic initiatives for our fleet," said Al Grabowski, owner of First Class Pest Solutions <http://www.firstclasspest.com/> in Land O' Lakes, FL. "We are very impressed with the degree of success Green Gas Laboratories has had with the SMARTfleet Solutions business model in Florida," said Steve Kirchner, COO, SOMS Technologies. "We are pleased that the new technology in the microGreen filter is the lead offering in their EcoSMART Lube program that saves maintenance costs and helps protect our environment." Kevin Heath, owner/manager of Green Gas Laboratories, adds, "In short time we have performed EcoSMART Lube conversions on vehicles throughout the state of Florida. City and county fleet managers who are under tight budget constraints have been very receptive to our program as well as local automotive repair shops. Once we have a chance to meet in person and show the savings on paper, it becomes obvious that this is a smart and innovative solution." #### Photo Attached: Photo of Truck with brand name SMARTfleet Solutions with microGreen filter inset About SOMS Technologies, LLC SOMS (Spin-On Microfilter System(tm)) Technologies has pioneered the most significant breakthrough in engine oil filtration technology since the early 1970s.The microGreen(tm) Extended Performance Oil Filter significantly reduces maintenance costs for both individual vehicles and fleets, and protects our environment by eliminating hazardous waste and decreasing dependence on natural resources. The microGreen oil filter combines two-filters-in-one to provide clean technology that dramatically improves filtration efficiency by allowing vehicles to operate up to eight times the standard change interval without a change of engine oil. The microGreen oil filter has been on the market for over a year and has been overwhelmingly accepted by leading national and local fleets as a way to reduce costs associated with oil changes and protect the environment. The microGreen filter is protected by two U.S. patents and has additional U.S. and international patents pending. The company is headquartered in Valhalla, NY. For more information, please visit www.microgreenfilter.com <http://www.microgreenfilter.com/> . About Green Gas Laboratories, LLC Green Gas Laboratories, LLC is owned and operated by Kevin Heath and Doug Davenport. The company, headquartered in Largo, FL, was formed for the purpose of developing and marketing an innovative automotive service maintenance program, EcoSMART, that helps reduce maintenance costs and is environmentally friendly. One primary strategy is a new way for oil change maintenance, using the new technology microGreen(tm) oil filter. Green Gas Laboratories, LLC has the exclusive rights to sell microGreen Extended Performance Oil Filters in four Florida counties: Pinnellas, Hillsboro, Hernando and Pasco. For more information on the company's SMARTfleet Solutions, or other green related products and services, visit www.smartfleetsolutions.com, or call 1-800-252-9309. For Further Product Information, Contact: Steve Kirchner, SOMS Technologies (877) 757-7667 x703 * steve@somstech.com For Further PR Information, Contact: Leslie Allen, The Marx Group (615) 378-1198 * lallen@themarxgrp.com Kerri Petersen Vice President Marketing and Creative Services The Marx Group/Marx Group Advisors 2175 E. Francisco Blvd., Suite F San Rafael, CA 94901 Telephone: 415-453-0844, ext. 118 Cellular: 707-338-3724 Fax: 415-451-0166 Website: www.themarxgrp.com <http://www.themarxgrp.com/> www.marxgroupadvisors.com <http://www.marxgroupadvisors.com/> facebook.com/kerri.petersen.tmg <http://www.facebook.com/kerri.petersen.tmg> . 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