eXteresAuto Names New National Sales Director--to Drive Continued Dealer Adoption of Company's Unique Search Solutions

Riverside, CA – July 22, 2009 – eXtéresAUTO, the only complete SEO and ‘search asset management’ advertising solution for the automotive industry, today announced the appointment of Russell Grant to the newly created position of National Sales Director.

Grant will spearhead the expansion and training of eXtéresAUTO’s national sales force, and the ongoing, rapid adoption of the company’s innovative SEO and total ‘search asset management’ (SAM™) solutions by dealerships across the U.S. With recent reports rating SEO as the #1 method for generating online sales[1], Grant will be tasked with educating dealer principals and general managers about the cost-effectiveness and high ROI of eXtéresAUTO’s programs.

Grant brings sixteen years of experience in dealership sales and training. He most recently served as Business Growth Strategist for J & L Marketing, the national leader in direct marketing campaigns for the automotive industry, where he was responsible for generating tens of millions of dollars in revenue.

“Dealers have a tremendous response to eXtéresAUTO’s SEO and SAM solutions, and report incredible results. I’m excited to build out the team that will continue to bring the advertising channel with the highest ROI to the nation’s 20,000 dealers,” said Grant.

Grant noted that while dealerships have lagged behind other industries in SEO and advanced search campaigns, no industry better understands – or needs – cost-effective and high-impact advertising. “eXtéresAUTO clients agree that this is advertising at its best; I’m proud to be associated with the industry leader.”

eXtéresAUTO is the highest-performing dealership SEO provider, and the only company that offers 100% exclusive territories. The company recently launched SAM™, a breakthrough tool allowing dealerships to understand, manage and promote all of their ‘search assets,’ whether building a positive online reputation at consumer review sites— protecting their inventory from piracy—establishing a powerful visibility at online directories—or fully understanding their website traffic through advanced analytics.

Dealers using eXtéresAUTO’s SEO currently achieve an average 72% first-page placement at the major search engines, leading to an average 25%-75% more calls into their dealership every month. Dealers who’ve adopted SAM™’s online reputation management solution report generating roughly 90 additional calls per month from highly motivated customers who read about their dealership on a customer review site.

[1] Forbes ‘2009 Ad Effectiveness Study,’ June 2009