Optical Systems, Inc. Completes Re-Engineering of Business Development Center

Dealerships enrolled in ASDI's BDC report increase in profitability and reduction in overhead

HOUSTON, July 22 -- Optical Systems, Inc., (Pink Sheets: OPSY), a leading provider of software and customer service solutions for the automotive industry and developers of their Flagship Product Save-A-Deal, today announced that its wholly-owned subsidiary Automotive Software Designers, Inc. (ASDI) has completed the re-engineering of its Business Development Center (BDC) which provides Customer Relationship Management (CRM) products & services to car dealerships. This company wide process helped significantly reduce the company's operating expenses.

"We have been diligently working to formalize the Sales Manager and Service Manager programs for several months," said B.J. Grisaffi, Chairman and chief executive officer of Optical Systems, Inc. "The recent updates that we've made are proving to increase sales, productivity and profitability at car dealerships, and to reduce our own operating expenses by approximately $22,000 per-month. We are already seeing the benefits of this revitalized process for both our customers and our shareholders."

The ASDI BDC Sales Manager & Service Manager programs are an outsourced CRM solution that integrate seamlessly with a dealerships sales, finance and service department while setting appointments and driving traffic to the dealership. The company has already added 17 dealerships in two states delivering one or more of the Sales Manager and Service Manager programs to each, and expects to add 16 new dealerships to the Service Manager program and 3 new dealerships to the Sales Manager program by the end of the third-quarter of 2009.

"The ASDI BDC program allows dealers to focus on profitability," said Doug Wisdom of Orr Chevrolet Texarkana. "The Sales Manager and Service Manager programs help increase efficiencies, reduce overhead, allowing us to capture new business opportunities that would have otherwise fallen through the cracks. We have seen a steady increase in new business from old customers and our bottom line since enrolling in the program."

  The Sales Manager program offers services including:

  --  Outbound Call Appointment Setting
  --  In-Bound Call Appointment Setting
  --  Visit Outcome Call Surveys
  --  Send e-mail & letters

  --  Works Internet leads in 15 minutes or less

  The Service Manager program offers services including:

  --  Outbound Call Appointment Setting
  --  Anniversary & Birthday Calls
  --  Send e-mail & letters
  --  Works Internet leads in 15 minutes or less

  --  Service Special Calls to Client List

The company plans to integrate all existing BDC customers into the newly-restructured program by December 31, 2009.

About Optical Systems, Inc.

Optical Systems, Inc., through its wholly owned operating subsidiary, Automotive Software Designers, Inc., provides products & services for automotive, recreational vehicle & Motorcycle dealerships that significantly improve a dealerships result by driving traffic to the dealership and saving deals.

  For more information, visit http://www.opticalsystemsinc.com/.

  SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such difference may be material. Although Optical Systems, Inc. believes the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by Optical Systems, Inc. or any other person that the objective and plans of Optical Systems, Inc. will be achieved.