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ADAC Members vote: Continental Tyres Offer Best Price/Performance Ratio


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HANOVER, GERMANY – July 22, 2009: 20th July 2009. Nearly one in four ADAC members would choose Continental tyres, according to the latest 'Tyre Monitor 2009' survey carried out among 4,000 ADAC members. Continental was also the best known tyre brand, taking first place. The corporation's Uniroyal and Semperit brands also achieved good rankings among the best known tyre brands in Germany.

The editorial team at the German motoring magazine 'ADAC motorwelt' carried out a survey of 4,000 ADAC members last December for its 'Tyre Monitor'. The survey checked the consumers' brand awareness, brand preferences ('This is the brand I would choose'), summer and winter tyre expertise, and acceptance of the brand advertising.

For the members of Germany's largest motoring organisation Continental came top not only in terms of awareness of the brand, but also for its expertise in summer and winter tyres ('The brand leads the field in ...'). Hanover-based Continental also came first amongst the tyre manufacturers in acceptance of its advertising messages, which focused on the European Football Championship.

With sales exceeding i24 billion in 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of tyres, brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate. Continental is also a competent partner in networked automobile communication. The corporation currently employs approximately 133,000 staff at nearly 190 locations in 35 countries.

Continental is Europe's market leader for car tyres. In the Original Equipment sector, over 30% of all new European cars leave the factory on Continental tyres. The Tyre Divisions are an Official Sponsor of the 2010 FIFA World Cup South AfricaTM.