Dennison Lubricants, Inc., 'Goes Green' With Safety-Kleen EcoPower Motor Oil

EcoPower recycled, re-refined motor oil now available in northeastern United States

LAKEFIELD, Mass., July 21 -- Dennison Lubricants, Inc., the leading distributor of motor oils and industrial lubricants in New England, is "going green" with EcoPower, a new top-quality motor oil that is environmentally friendly and priced similar to standard motor oils. EcoPower is now available in all six New England States.

"EcoPower extends our services to customers, including auto dealers, service stations, public works garages and fleet management businesses, among others," said Tim Dennison, president of Dennison Lubricants. "Having an environmentally-friendly motor oil is an essential product for serving our customers and demonstrating our own commitment to earth-responsible ways to use and remove commercial lubricants, including oil."

EcoPower motor oil is manufactured from recycled motor oil by Safety-Kleen, based in Plano, Texas. In 2008, Safety-Kleen collected more than 225 million gallons of used oil and recycled approximately 140 million of it into base oil products for re-use in the marketplace. Safety-Kleen's EcoPower meets or exceeds all applicable specifications set by the American Petroleum Institute (API) and the Society of Automotive Engineers, and is currently used by the U.S. military, numerous state governments and automotive fleets.

"Re-refining makes solid environmental and business sense," said Eric Zimmer senior vice president of marketing for Safety-Kleen. "Turning used oil into high-quality lubricating products conserves a valuable resource and removes a potential pollutant from the environment. It takes up to 85 percent less energy to produce a gallon of lubricating oil from used oil than to produce the same oil from a gallon of crude, and the end product is identical to traditional motor oils made from crude and meets the same stringent specifications."

"For the past 20 years, Safety-Kleen has produced high-quality motor oils for large commercial fleets and the federal government by re-refining used oil the company collects at thousands of car dealerships, automotive retailers and quick-lube facilities across North America," said Zimmer. "EcoPower is one small way that individuals can do something that's earth friendly."

By recycling and re-refining used oil, Safety-Kleen avoids the emissions of more than 300,000 metric tons of greenhouse gases annually when compared to refining from crude and burning used oil for energy, the equivalent to taking more than 200,000 cars off the road every year, Zimmer noted.

EcoPower motor oil is now available in 5W-20, 5W-30, 10W-30 and 15W-40 viscosity grades. In addition, all major U.S. car manufacturers have approved the use of Safety-Kleen SAE 5W-20, 5W-30 and 10W-30 ILSAC-certified motor oil in all their cars. The EcoPower SAE 15W-40 grade has also been approved by leading heavy-duty engine manufacturers. More information about new EcoPower motor oil is available at www.ecopoweroil.com.

About Dennison Lubricants

Dennison Lubricants, based in Lakeville, Mass., and founded in 1987, is one of the largest distributors of premium automotive, commercial, environmentally friendly, food grade and industrial lubricants in the northeastern United States, from Fort Kent, Maine, to Plattsburgh, N.Y., and New York Metro to Provincetown on Cape Cod. The company is family-owned with more than 50 employees and three locations, including manufacturing and distribution facilities. For more information, visit www.denlube.com, or call toll-free, 800-564-5142.

About Safety-Kleen

Safety-Kleen is a leading North American used oil recycling and re-refining, parts cleaning and environmental solutions company, with approximately 4,200 employees serving approximately 330,000 customer locations in the United States, Canada, Mexico and Puerto Rico. Safety-Kleen provides a broad set of environmentally-responsible products and services that keep North American businesses in balance with the environment. For more information, please visit safety-kleen.com/ecopower or call (800) 669-5740.