Just Plugs to Serve as the Official Hearing Protection at Brainerd International Raceway

NILES, July 16, 2009: Just Plugs, the Michigan-based developer, manufacturer and seller of ornamental hearing protection, has reached separate agreements with the National Tractor Pulling Association (NTPA) and Brainerd International Raceway (BIR) to serve as the Official Hearing Protection of the two motorsports entities. As part of the agreement, Just Plugs will market its products on-site at each event on the NTPA schedule and at every racing function held at BIR.

“We are extremely proud to partner with such a unique sanctioning body as the NTPA, along with a racing venue with the rich history of BIR,” said James R. “Cricket” Butler, CEO of Just Plugs. “These partnerships further diversify our entry into motorsports, which began with our involvement in monster trucks and motocross.”

Just Plugs offers race fans the opportunity to show their personality with ornamental hearing protection at a variety of motorsports experiences. Already available at venues throughout the International Hot Rod Association (IHRA) Nitro Jam schedule, as well as at select United States Hot Rod Association (USHRA) Monster Jam and Monster Energy AMA (American Motorcyclist Association) Supercross events, Just Plugs is making hearing protection cool.

"The NTPA is pleased to add Just Plugs to its family of sponsors," said David P. Schreier, president and CEO of World Pulling International (WPI). "Just Plugs brings a fun and protective way for fans to enjoy NTPA Championship Pulling, and our audience should embrace their fine product line at all of our events."

“We’re excited about our new partnership with Just Plugs,” added Jed Copham, owner of BIR. “We appreciate their support and look forward to a long relationship with them.”