Craftsman(R) to Award All the Thrills of Racing in the Craftsman.com Full-Speed NASCAR(R) Sweepstakes
Fans Can Win a VIP NASCAR Experience at Craftsman.com
HOFFMAN ESTATES, Ill., July 16 -- Craftsman, the official tools of NASCAR, is offering fans the thrill of a lifetime. Craftsman and NASCAR have teamed up on a sweepstakes that will bring fans behind the scenes, into the garage, and along pit row to experience all the excitement of big time racing. All fans have to do is log on to Craftsman.com for a your chance to win one of two grand prizes or over one hundred other Craftsman prizes ranging from tool packages to gift cards in the "Craftsman.com Full- Speed NASCAR Sweepstakes.
Beginning July 5, racing enthusiasts can log on to craftsman.com for their chance to win a "VIP NASCAR Racing Experience." Two grand prize winners and their guests will enjoy a NASCAR Series race in 2009 in style. The prize includes round trip airfare and two nights' hotel accommodations, two tickets to the NASCAR Sprint Cup Series race, a check for $1,100, a VIP tour of the ESPN Craftsman Tech Garage, VIP credentials, and Craftsman branded apparel.
Even if fans don't take home the grand prize, there are plenty of other chances to win. One first prize winner and one second prize winner will take home Craftsman tool prize packages, while 100 third prize winners will receive $10 gift cards that can be used at craftsman.com or at Sears, the official headquarters for Craftsman. For official sweepstakes rules and entry details, log on to www.craftsman.com. The Sweepstakes starts July 5 (12:00:01 a.m. CDT) and ends August 2 (11:59:59 p.m. CDT).
"Our relationship with NASCAR brings all the thrills and excitement of auto racing to our customers," said Guenther Trieb, senior vice president & president, Brands. "For two lucky grand prize winners, they'll experience that excitement like never before."
Craftsman's product line includes plenty of tools that NASCAR, auto mechanics, and do-it-yourself car enthusiasts rely upon every day. Craftsman's mechanics tool sets, cordless drill/drivers, garage and tool storage units, and more have been trusted for generations and deliver the reliability and performance that has made them a trusted name along pit row.
For more than 80 years, Craftsman has developed innovative products. Craftsman was ranked as the most trusted tool brand in America in the 2008 Harris Interactive Equitrend Brand Study. For more information on the Official Tools of NASCAR and additional Craftsman products, log on to the new www.craftsman.com.
About Sears Holdings:
Sears Holdings Corporation is the nation's fifth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com.
Contact Information: Larry Costello Sears Holdings Corp. (847) 286-9036 lcoste5@searshc.com Dan Skinner Zeno Group for Craftsman (312) 396-9706 Dan.Skinner@zenogroup.com