J.D. Power and Associates Reports:Appeal of Newly Launched Models Improves Dramatically in 2009
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Volkswagen Receives Four Segment-Level Awards; Ford, Honda, Mercedes-Benz and Nissan Receive Two Each
WESTLAKE VILLAGE, Calif., July 16, 2009; The automotive industry achieves a three-year high in appeal for new and redesigned models, according to the J.D. Power and Associates 2009 Automotive Performance, Execution and Layout (APEAL) Study(SM) released today. Seven of these models have received segment-level awards.
In 2009, the APEAL score for all-new and redesigned models averages 790 on a 1,000-point scale--11 points higher than in 2008 and 15 points higher than the 2009 score for carryover models. In addition, seven all-new and redesigned models rank highest in their respective segments, including the Dodge Challenger, Ford F-150 (in a tie), Ford Flex, Hyundai Genesis, Nissan Maxima, Volkswagen CC and Volkswagen Tiguan.
"Most automakers are on track in terms of designing new models that are highly appealing," said David Sargent, vice president of automotive research at J.D. Power and Associates. "The greater challenge for manufacturers lies in creating models that launch with both strong appeal and high quality, which ultimately lead to improved sales through greater customer loyalty and advocacy."
Throughout the years, vehicle models achieving high APEAL scores have been shown to benefit from faster sales, less need for cash incentives and higher profit margins on each vehicle sold.
The average APEAL score for all models in 2009 has improved considerably to 779 from 770 in 2008, driven primarily by increased owner satisfaction with fuel economy. This higher satisfaction comes from three main sources. First, fuel prices have decreased significantly during the past year, which has reduced owner concerns about gas mileage. Second, owners are switching to more fuel-efficient vehicles--in 2009, more than one-half of all vehicles included in the study are powered by four-cylinder engines, compared with just 39 percent in 2008. Third, automakers are designing models to be more fuel efficient than their predecessors.
"Although lower fuel prices and the switch to smaller vehicles have undoubtedly helped, there are also many individual vehicles that have made strong improvements in fuel economy ratings," said Sargent. "For example, the Ford F-150, Cadillac Escalade, Volkswagen Jetta and redesigned Dodge Ram have all made major strides in owner satisfaction with fuel economy through the introduction of more efficient powertrains."
In 2009, domestic brands comprise the four most-improved nameplates. Dodge posts the largest improvement, followed by Pontiac, Buick and Cadillac, respectively. In addition, the three most-improved models are from domestic manufacturers, including the Dodge Ram, Buick Lucerne and Ford F-150.
"Consumers have a great array of appealing vehicles to choose from by both domestic and import brands," said Sargent.
The overall gap in APEAL scores between domestic and import models has narrowed considerably during the past several years and is just five index points in 2009, compared with 15 points in 2008 and 27 points in 2007. Among premium models, import nameplates retain a slight edge, while among non-premium models, domestic brands have a similar edge.
APEAL Model-Level and Nameplate Rankings
Volkswagen captures four segment-level awards--more than any other vehicle nameplate in 2009--for the CC, GTI, Passat and Tiguan. Ford, Honda, Mercedes-Benz and Nissan each garner two awards. Ford receives model-level awards for the F-150 (in a tie) and Flex. Honda models receiving awards are the Odyssey (for a fifth consecutive year) and Ridgeline (for a fifth consecutive year). Mercedes-Benz earns awards for the S-Class (for a third consecutive year) and SLK-Class. The S-Class achieves the highest APEAL score of any model in the industry. Nissan receives awards for the Armada and Maxima.
Also receiving awards are the Chevrolet Avalanche (for a second consecutive year), in a tie; Dodge Challenger, Hyundai Genesis, MINI Cooper (for a second consecutive year); Porsche Cayenne (for a second consecutive year); and smart fortwo. The Ford F-150 and Honda Ridgeline are the only two models to rank highest in their respective segments in both the 2009 APEAL Study and 2009 Initial Quality Study (IQS) released in June.
Porsche is the highest-ranking nameplate in APEAL for a fifth consecutive year.
The APEAL Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 90 vehicle attributes. The 2009 APEAL Study is based on responses gathered between February and May 2009 from more than 80,900 purchasers and lessees of new 2009 model-year cars and trucks who were surveyed after the first 90 days of ownership. The APEAL Study complements the recently released J.D. Power and Associates Initial Quality Study(SM) (IQS), which focuses on problems experienced by owners during the first 90 days of ownership.
Find more detailed findings on new-vehicle APEAL performance as well as model photos and specs by reading an article and reviewing APEAL ratings at JDPower.com.
2009 APEAL Nameplate Ranking (Based on a 1,000-point scale) Porsche 869 Jaguar 859 Cadillac 852 Audi 846 BMW 844 Mercedes-Benz 841 Lexus 837 Infiniti 828 Land Rover 822 Lincoln 820 Acura 818 MINI 817 Volkswagen 807 Buick 801 Volvo 793 Ford 785 Dodge 784 GMC 784 Saturn 779 Industry Average 779 Honda 778 Mazda 778 HUMMER 773 Scion 772 Pontiac 769 Nissan 768 Mitsubishi 767 Smart 767 Chevrolet 764 Hyundai 763 Mercury 763 Chrysler 757 Toyota 756 SAAB 754 Kia 748 Subaru 738 Jeep 727 Suzuki 715 Top Three Models per Segment Car Segments Sub-Compact Car Highest Ranked: smart fortwo Scion xD Honda Fit Compact Car Highest Ranked: MINI Cooper Volkswagen Jetta Mitsubishi Lancer Compact Sporty Car* Highest Ranked: Volkswagen GTI Compact Premium Sporty Car* Highest Ranked: Mercedes-Benz SLK-Class Nissan Z Entry Premium Vehicle Highest Ranked: Volkswagen CC Cadillac CTS Audi A4/5 Midsize Sporty Car* Highest Ranked: Dodge Challenger Midsize Premium Car Highest Ranked: Hyundai Genesis Jaguar XF BMW 5 Series Large Premium Car* Highest Ranked: Mercedes-Benz S-Class Lexus LS Midsize Car Highest Ranked: Volkswagen Passat Mazda 6 Honda Accord Large Car Highest Ranked: Nissan Maxima Pontiac G8 Toyota Avalon
NOTE: For a segment award to be issued, there must be at least three models with sufficient sample that comprise 80 percent of market sales within an award segment. There were only two premium sporty models with sufficient sample size, thus no premium sporty awards have been presented.
*No other model in this segment performs above the segment average. Top Three Models per Segment Truck / Multi-Activity Vehicle (MAV) Segments Compact MAV Highest Ranked: Volkswagen Tiguan Saturn VUE Mazda CX-7 Midsize MAV Highest Ranked: Ford Flex Buick Enclave Toyota Venza Large MAV Highest Ranked: Nissan Armada Chevrolet Suburban GMC Yukon Midsize Premium MAV Highest Ranked: Porsche Cayenne BMW X5 Mercedes-Benz M-Class Large Pickup Highest Ranked: Chevrolet Avalanche (tie); Ford F-150 (tie); Dodge Ram Pickup Midsize Pickup Highest Ranked: Honda Ridgeline HUMMER H3T Toyota Tacoma Minivan Highest Ranked: Honda Odyssey Volkswagen Routan Toyota Sienna
NOTE: For a segment award to be issued, there must be at least three models with sufficient sample that comprise 80 percent of market sales within an award segment. There were three large premium MAV models with sufficient sample, but they comprised less than 80 percent of market sales for the segment. There were no large van models with sufficient sample size. As such, no large premium MAV or large van awards have been presented.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
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