Lexus Launches 'HS250h' in Japan

Tokyo, July 14, 2009; Lexus announces the launch in Japan today of the "HS250h"*1, its first dedicated hybrid model.

Based on the brand's core principle of "pursuing the essence of luxury", Lexus aimed to develop a luxurious "harmonious sedan", hence the "HS" in the vehicle's name. The result is a car that not only exists harmoniously with Earth and people but also exudes the high quality for which Lexus is renowned.

Specifically, the HS250h combines outstanding driving performance with a hybrid-system-achieved 23.0km/l*2 fuel efficiency, which is exceptional for a premium sedan. A concerted effort has also been made to use Ecological Plastic, a plant-based plastic that reduces environmental impact, for interior parts and components. Further, the cockpit environment has been designed to lessen the need for physical movement or switching visual focus, thus allowing the driver to concentrate fully on the task of driving. These are among the advanced features that make the HS250h a new breed of premium sedan.

Lexus plans to introduce the HS250h in North America in September.

About Toyota

Supported by people around the world, Toyota Motor Corporation , has endeavored since its establishment in 1937 to serve society by creating better products. Today, the Company manufactures vehicles and parts at 53 production sites in 27 countries and regions around the globe and is an active member in the communities it serves. In fiscal 2008, ended March 31, 2008, the Toyota Group sold approximately 8.91 million vehicles in 170 countries and regions under the Toyota, Lexus, Daihatsu, and Hino brands.