LifeLock and Leading Motorcycle Association Team Up to Fight Identity Theft

TEMPE, Ariz.--Motorcyclists know the value of safety more than most—along with the thrills of unbridled riding out on the open road comes a host of traffic dangers that require constant and careful attention. The threats posed to one’s identity require the same consideration, and a new partnership with LifeLock, Inc., a leader in identity theft protection, aims to help riders close roads to identity thieves and maintain their good names.

Under the agreement, more than 50,000 U.S. members of the Gold Wing Road Riders Association (GWRRA), a social organization for owners and riders of Honda Gold Wing/Valkyrie motorcycles, will have instant access to identity theft protection services from LifeLock®. LifeLock will be a featured resource on the GWRRA Web site, www.gwrra.org, enabling GWRRA members to get information at just one click about identity theft and ways they can form layers of protection.

“It's exciting to partner with an organization such as the Gold Wing Road Riders Association, which makes the safety of its membership base a number-one priority,” said LifeLock VP of Partner Sales Steve McGrady. “Identity theft continues to claim victims, but by creating awareness through partnerships such as this, we take a major step towards closing off opportunities for these criminals to ruin the good names of consumers.”

Identity theft is costing Americans more than $1.8 billion annually, according to the Federal Trade Commission, and the latest FTC reports show the number of identity theft complaints has grown by 80 percent since 2000. Among the forms of identity theft and fraud reported to the FTC in 2008 are credit card fraud, medical benefit fraud and falsified government or employment documents.

"When GWRRA was checking out LifeLock, I wanted to be the first to join and see if it was beneficial for me. When I received my free credit reports and saw that LifeLock has set fraud alerts on my behalf, I felt secure that someone was watching out for me and my credit! The LifeLock service and $1 million total service guarantee will be a great added benefit for our Members," said Melissa Eason, Executive Director, GWRRA.

About LifeLock®

LifeLock, Inc. (www.lifelock.com) is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect themselves when they have a good faith suspicion that they have been or are about to become a victim of identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has most recently been recognized by the American Business Awards as Best Overall Company and offering consumers the best new service (TrueAddress™).

About Gold Wing Road Riders Association

The Gold Wing Road Riders Association (GWRRA) is the world's largest single-marque social organization for owners and riders of Honda Gold Wing/Valkyrie motorcycles. Dedicated to its motto, "Friends for Fun, Safety and Knowledge," GWRRA members enjoy the freedom of belonging to a not-for-profit, non-religious and non-political organization. Founded in 1977, GWRRA has grown to more than 74,000 U.S., Canadian and international members in 53 foreign countries in just 32 years. Over 800 active Chapters are managed by 4,000 volunteer leaders working with members to foster safe, enjoyable riding while also working to improve the public image of motorcycling. www.gwrra.org