Aftermarket Auto Parts Alliance Releases the Industry’s First Electronic Parts Catalog for Mexico Market Applications

RYE BROOK, N.Y.--Aftermarket Auto Parts Alliance (Alliance) has selected WHI Solutions, a leader in On Demand Distribution Management Systems, Electronic Catalog and Ebusiness Solutions, to develop ALLeCat, their exclusive private label electronic parts application catalog for its ten Mexico shareholders.

ALLeCat is a fully featured, web-based catalog owned by and built exclusively for the Alliance utilizing WHI Solutions’ Nexpart eCatalog technology. Remarkable features include the most complete Mexico market parts application data available, multi-language capability, custom design, Interchange, VIN lookup, and much more. The collaboration included many Alliance vendor partners and The Automotive Aftermarket Industry Association (AAIA) to develop this ground breaking application. ALLeCat was released in June of 2009.

“The Alliance goes beyond providing high quality parts and marketing programs to its customers; we also optimize technology to create strategic advantages for our members,” said Richard H. Morgan, President and CEO, Aftermarket Auto Parts Alliance. Dale Hopkins, Vice President of Information Technology, for the Alliance stated, “WHI will continue to play an important role as we strive to create technology products that will ensure the long-term success of our members and their customers.”

“ALLeCat is a great example of how quickly and effectively groups can leverage web technology to further their competitive advantage.” said Bryan Murphy, CEO, WHI Solutions. “Innovative products like these have a way of changing markets.”

About Aftermarket Auto Parts Alliance

Auto Value/Bumper to Bumper is part of Aftermarket Auto Parts Alliance, Inc., one of the largest auto parts distribution and marketing organizations in the world. As the source for quality parts and service for over 2,300 parts stores and more than 2,750 certified service centers throughout North America, the Alliance prides itself on responding to the individual automotive needs of each customer and providing proven, quality service. For more information about Auto Value/Bumper to Bumper visit www.800autotalk.com.

About WHI Solutions, Inc.

Recently named by Deloitte & Touche as one of the fastest growing Technology companies in America, WHI provides solutions to over 1600 customers. WHI products include Distribution Management, eCommerce, & Electronic Parts Catalog. Products are specialized for use by manufacturers, distributors, retailers, and their customers. Investors in WHI, Inc. include Polaris Venture Partners, MidMark Capital, Goldman Sachs and Starboard Capital. Learn more at www.whisolutions.com.

WHI and Nexpart are registered trademarks of WHI Solutions, Inc. Other company and product names may be trademarks of their respective owners.