iCrossing Launches Mobile Site for Toyota Motor Sales USA

Rich Media Features Optimized for iPhone

SCOTTSDALE, Ariz, July 14 -- iCrossing, (http://news.icrossing.com/) a global digital marketing company, today announced the launch of a mobile site in support of the 3rd Generation Toyota Prius Hybrid for Toyota Motor Sales, USA, Inc., (http://m.toyota.com/prius) to provide consumers with vehicle and dealer information on their mobile phone browsers.

iCrossing developed Toyota's first mobile site, which launched in December 2008, focusing on the full line up of Toyota vehicles specifically optimized for phone-browsing visitors. The mobile site provides customers with a convenient way to view up-to-date vehicle information, pricing, photos, dealer information and locations.

This 3rd Generation Prius update offers a unique rich media experience for iPhone and iPod Touch users to view videos and access a seamless, 360-degree colorizer from their handheld device. Toyota plans to extend the rich media features to other sections and make them available to other mobile devices over the next several months.

The project was part of a larger, multi-channel content strategy for Toyota where iCrossing designed and built the new mobile site, using the advance architectures they had developed for Toyota.com. iCrossing redesigned and launched the Toyota.com site in the Fall of 2008. The mobile site recycles content from the Toyota.com Content Management System (CMS) making updating information on the mobile site virtually maintenance free.

"Our mobile site is a great example of how we can innovate while keeping costs down," said Michael K. Nelson, interactive marketing manager Toyota Motor Sales USA. "The mobile market continues to grow and we intend to leverage the latest technology to reach this significant segment of our customer base. iCrossing has been a great partner in helping Toyota be innovative and efficient."

"How customers interact with automotive brands, particularly when shopping, is continually evolving," said Domingos Vieira, vice president automotive, iCrossing. "All indicators show strong growth in the mobile internet. Brands that make investments in multi-channel development will be ahead of the curve in efficiently reaching new customers."

About iCrossing

iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 580 employees in 12 offices in the U.S. and Europe.

About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. With more than 35,000 direct employees and 165,000 indirect employees in the U.S., TMS sold more than 2.2 million vehicles in 2008. For more information about Toyota, visit http://www.toyota.com/, http://www.lexus.com/, http://www.scion.com/ or http://www.toyotanewsroom.com/.

  DANA MELLECKER
  Director of Public Relations
  iCrossing
  646.435.4456 direct