American Honda Announces More 2010 Models

Torrance, CA - July 12, 2009: American Honda Motor Company's Powersports Division announced on Friday its summer release of 2010 motorcycle, ATV and MUV products. This announcement follows the earlier release of Honda's 2010 Fury, and the SH150i and Elite® scooters.

"We're releasing 2010 Honda off-road motorcycles, ATVs, Big Red Side-by-Side, and the legendary Gold Wing," said Powersports Press Manager Bill Savino. "Leading the list of big changes is the all-new CRF250R featuring a whole new engine with fuel injection and an all-new twin-spar aluminum frame. These new 2010 models together with the 2009 and 2010 models already released represents our complete line of Off-Road, ATV, Scooters and Side-by-Side vehicles. Later this year, we will be announcing additional street models. We're excited about the extensive and varied line of products we continue to offer our customers for work and pleasure."

Honda Off-Road: Play or competition, Honda's line has it all from CRF50F to CRF450R

CRF250R

Honda CFR250R

Topping the list of exciting news is the 2010 CRF250R motocrosser. Boasting an all-new, more powerful, more compact engine with electronic fuel injection and an all-new twin spar aluminum frame with the Honda Progressive Steering Damper (HPSD), the 2010 CRF250R continues Honda's long-standing position of class dominance. This latest CRF250R sets a higher benchmark for impressive power and class-leading handling all rolled into one competition-ready package. Available in Red. In dealerships September 2009. MSRP: $7,199.00

CRF450R

Honda CFR450R

The perennial darling of the enthusiast press and racers alike, the CRF450R returns in 2010 to take its rightful place at the head of the class. With class-leading power and handling, the CRF450R features the perfect blend of power, suspension and handling for a genuine revolution in the premier motocross class. Available in Red. In dealerships TBD. MSRP: $TBD

American Honda will also be offering a lineup of Honda Genuine Accessories developed by HRC for the CRF250R and CRF450R. The HRC-branded line will include both functional and cosmetic accessories. More information will be available later this summer.

Honda ATV's and Side-by-Side: Working hard and playing hard, Honda's line has it all from TRX90 to the Big Red

FourTrax Rancher/FourTrax Rancher ES

Honda FourTrax Rancher

Over the years, the ready-and-willing FourTrax® Rancher® has proven itself to be a dependable partner from sunup to sundown, whether the day calls for work or fun. An optional Electric Shift Program (ESP®) allows for easy shifts with the touch of a handlebar-mounted button. Factor in a powerful, liquid-cooled, fuel-injected 420cc engine and you'll see why the FourTrax Rancher has long remained a favorite. For 2010, the Rancher and Rancher ES also feature a new seat with added foam padding for increased comfort and a new rack design that facilitates easier cargo lashing. Available in Red and Olive. In dealerships January 2010. MSRP: $TBD

FourTrax Rancher 4x4/FourTrax Rancher 4x4 with Electric Power Steering
The full-size ATV with full-on get-it-done capabilities, the manual-shift FourTrax Rancher 4x4 offers an impressive list of standard features including selectable 4WD/2WD TraxLok®, a torque-sensitive front differential and a torquey liquid-cooled, fuel-injected 420cc engine. In addition, the Rancher 4x4 can be had with the ease and convenience of Honda's Electric Power Steering (EPS). Both the 4x4 and EPS models receive pre-load adjustable front and rear suspension for 2010 that can be altered to suit specific riding conditions and terrain. Other upgrades for 2010 include a new seat with added foam padding for increased comfort and a new rack design that facilitates easier cargo lashing. Available in Red, Olive and Natural Gear Camouflage. In dealerships September 2009.MSRP: $5,999.00 - $6,799.00

FourTrax Rancher 4x4 ES/FourTrax Rancher 4x4 ES with Electric Power Steering
Talk about a winning ATV that comes factory-loaded with plenty of gotta-have-it features: The FourTrax Rancher 4x4 ES brings to riders Honda's remarkable Electric Shift Program (ESP) that makes gear shifts as easy as touching a button, selectable 4WD/2WD TraxLok, a torque-sensitive front differential and fuel injection. To top it off, the Rancher 4x4 ES is also available with the riding ease delivered by Honda's Electric Power Steering (EPS). For 2010, both the 4x4 ES and 4x4 ES with EPS feature pre-load adjustable front and rear suspension that can be altered to suit specific riding conditions and terrain. Additional upgrades for 2010 include a new seat with added foam padding for increased comfort and a new rack design that facilitates easier cargo lashing. Available in Red, Olive and Natural Gear Camouflage. In dealerships September 2009. MSRP: $6,199.00 - $6,999.00

FourTrax Rancher AT/FourTrax Rancher AT with Electric Power Steering
The FourTrax Rancher AT brings a true automatic five-speed transmission to the popular Rancher lineup that gives the rider the option to choose between a fully automatic mode and Electric Shift Program (ESP), which allows for easy pushbutton shifting. Consider also the independent rear suspension, selectable 4WD/2WD TraxLok and a rugged torque-sensitive front differential, plus a variation with Electric Power Steering (EPS), and it's clear there isn't a better choice for reliable and rewarding ATV recreation. For 2010, the Rancher ATs also receive a new seat with added foam padding for increased comfort and a new rack design that facilitates easier cargo lashing. Available in Red, Olive and Natural Gear Camouflage. In dealerships September 2009. MSRP: $7,299.00 - $7,699.00

FourTrax Rincon
The legendary FourTrax Rincon® tops Honda's line of ATVs and features a powerful 675cc engine, independent rear suspension, electronic fuel injection, Honda Automatic Transmission, front and rear hydraulic disc brakes and more - features that all work together to place this ATV in a class of one. Available in Red, Olive and Natural Gear Camouflage. In dealerships September 2009. MSRP: $8,599.00 - $8,999.00

Big Red

Honda Big Red

Introducing the 2010 Big Red™, a Side-by-Side workhorse built the Honda way. With industry leading safety features like 3-point Emergency Locking Retractor seatbelts, separate brake lines that keep your brakes working even if a line gets severed, and a wide stance for a stable ride, it's the Multipurpose Utility Vehicle (MUV) that only Honda could build and fittingly enough it's called Big Red. Its multiple patents and numerous automotive-based technology features - not to mention Honda's renowned quality, fit and finish - separate it from all other contenders. Thanks to its superior handling, secure feel and comfortable ride, Big Red has quickly set new standards of performance for both utility and recreational riders. A full line of more than 30 high-quality Honda Genuine Accessories is also available for Big Red, including windshields, tops and bumpers. For 2010, a new Olive color joins Red and Natural Gear Camouflage. In dealerships September 2009. MSRP: $11,699.00 (Olive)

Gold Wing

Honda Gold Wing

Hailed the world over as the undisputed champion of two-wheeled touring, the Honda Gold Wing® 1800 continues its reign as king of the road in 2010 as it brings an unmatched array of amenities for the long-haul rider. Luxury package options for GPS navigation, airbag, cold-weather comfort and XM Radio with NavTraffic and NavWeather are available. A complete line of Honda Genuine Accessories is also available for the Gold Wing. For 2010, new colors including Metallic Red and Metallic Black join Metallic Titanium and Pearl Yellow. In dealerships September 2009. MSRP: $22,899.00 - $27,999.00