Audi Annual Report Takes Gold for the Second Consecutive Time

INGOLSTADT, GERMANY – July 10, 2009: In the largest corporate publications competition in Europe, Audi showcased an annual report of the next generation. A winning concept: Under the auspices of the German Economics Minister Karl-Theodor zu Guttenberg, the Forum Corporate Publishing e.V. recognized the Audi publication as the Annual Report of 2008. In doing so, Audi wins “BCP Best of Corporate Publishing Award” for the second time.

The jury described the innovative approach as a “textbook example of brand staging; an annual report of the next generation that fulfills every parameter of corporate publishing.” “A perfect symbiosis of print and online has turned the annual report into an Audiversum” is the reason behind the gold award, which Audi won in competition with 60 well-known international companies. In particular, the jury praised its successful and international mix of gripping magazine articles, overall visual experience, reports and interviews with celebrities.

The annual report is an important tool for presenting a company to its customers and investors. As Rupert Stadler, Chairman of the Board of Management of AUDI AG, underscores: “A positive public image is not only based on attractive products.

Our current annual report also demonstrates the company’s tremendous innovative strength. That is why I am particularly pleased that our annual report took gold again during this our 100th anniversary of the brand with the four rings.”

Since 2003, the Forum Corporate Publishing e.V. in collaboration with the leading industry magazines acquisa, Horizont, w&v and, as of this year, Swiss “Werbewoche” has honored the best corporate publications from Germany, Austria and Switzerland with the “BCP Best of Corporate Publishing.” With over 600 submitted publications, it is the largest competition of its kind in Europe.

The selection is made by 120 well-known experts in journalism, art direction, marketing and corporate communications. Criteria for a top mark not only include overall approach, text credibility and journalistic quality, graphics realization, but also the relevance of industry issues and an optimum way of addressing the target group.

For the first time since the publication changed over to its new concept in 2005, all the articles in the magazine section can now be experienced in captivating audio and video clips – every facet of the annual report comes to life at www.audi.com/ar2008. One example is the accelerated virtual ride in an Audi R8 at the Nürburgring, which has received many hits on the Internet.

The Audi 2008 Annual Report was released in a total circulation of 100,000 copies in German, English and Chinese.