Skoda Targets Police At ACPO

MILTON KEYNES, UNITED KINGDOM – June 30, 2009: Skoda is attending the annual ACPO-APA (Association of Chief Police Officers) conference of 2,000 professionals from the policing and security sector in Manchester on 8 and 9 July. The Czech manufacturer will use the conference to outline its ability to meet the diverse needs of this sector and will showcase a three minute brand DVD commissioned by ACPO through ITN consulting.

Martin Burke, Head of Fleet Sales for Škoda said; “The ever growing Škoda range is proving popular with police forces due to great value for money, practicality and reliability. In the current financial climate Škoda is a compelling choice, which demonstrates a prudent purchase with tax payers’ money.”

Currently 60 per cent of all sales to police forces are Octavias with the vRS proving popular. The Fabia estate and new Superb 3.6 4x4 are also in demand. Škoda believes the new Superb Tourer, with its great engines and sector leading space, will grab a sizeable piece of this market when it launches in February.

The ACPO-APA conference will have delegates from the 43 local policing authorities of England, Wales and Northern Ireland. It is the most influential event in the policing calendar and features speakers from across government.

Škoda has supplied local policing authorities and national bodies such as SOCA, Custom & Excise and British Transport Police.