Autobots with Bow Ties Make Middle Eastern Silver Screen Debut
DUBAI, UNITED ARAB EMIRATES, June 24, 2009: Five Chevrolet-based characters – including four all-new characters – are featured in the upcoming DreamWorks Pictures and Paramount Pictures release, “Transformers: Revenge of the Fallen”, which is set to open on June 25th across the region.
The four new movie characters include:
“Chevrolet is thrilled to again be part of one of the most anticipated movies this year,” said Samantha Kayruz, Consumer Marketing Manager for General Motors – Middle East. “The Transformers sequel promises to be even more exciting and thrilling than the first film as the battle between heroic AUTOBOTS and evil DECEPTICONS reaches another level. The awesome new AUTOBOT characters will give audiences a first look into the future of Chevrolet vehicles, from the exciting Chevrolet Spark, which was inspired by the Beat concept, to the Volt, our new generation of electric cars.”
Directed by Michael Bay, Transformers: Revenge of the Fallen sees the AUTOBOTS confront a new threat from DECEPTICONS bent on avenging their earlier defeat on Earth. The new AUTOBOT characters in their current Chevy-based form square off against new, tougher foes determined to rule the universe.
“‘Transformers: Revenge of the Fallen goes way beyond the first film in terms of robot action and excitement,” said LeeAnne Stables, executive vice president of worldwide marketing partnerships at Paramount Pictures, the distributor of the film. “The new AUTOBOTS add to the storytelling, and these Chevrolet vehicles went with our filmmakers to locations all around the world. GM has again provided incredible support to the production team working on the movie.”
Along with the Camaro that’s reprising its role in the new film, the other Chevrolet models to be seen on the big screen are new to movie-goers.
SIDESWIPE takes the form of a sleek, vision concept dreamed up by the Corvette designers. The design is influenced by the original Stingray race car, introduced in 1959, but also draws on Corvette heritage cues from other generations. It brings them together in a futuristic shape that seems to be equal parts race car and space ship.
The Beat and Trax-based characters, SKIDS and MUDFLAP, remain faithful to their concept designs introduced at the 2007 New York Auto Show – although each wears new paint and other exterior accessories. And while they may be small cars, when they turn into fighting AUTOBOTS, they pack a big punch. The Beat concept will make it to production and will be hitting Middle Eastern showrooms in 2010 in the form of the all-new Chevrolet Spark, a mini car with attitude.
The other new AUTOBOT, JOLT, appears in the production form of Chevrolet’s Volt extended-range electric vehicle. With the capability of up to 60 km of pure electric propulsion, plus hundreds of more kilometers with the assistance from its Voltec powertrain system, the real-life Volt will change driving in Europe.
Of course, the AUTOBOT team isn’t complete without BUMBLEBEE, the yellow Camaro based on the new ‘SS’ model which is more stylish and powerful than ever. Middle Eastern customers will be able to get their hands on their own Camaro when it makes its debut in regional showrooms next month.
DreamWorks Pictures and Paramount Pictures present, in association with Hasbro, a di Bonaventura Pictures production, a Tom DeSanto/Don Murphy Production, a Michael Bay film, “Transformers: Revenge of the Fallen,” starring Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, Kevin Dunn, Julie White, John Benjamin Hickey, Ramon Rodriguez, Isabel Lucas, Glenn Morshower and John Turturro. The film is directed by Michael Bay and written by Ehren Kruger, Roberto Orci and Alex Kurtzman. It is based on Hasbro’s TRANSFORMERS action figures and is produced by Don Murphy, Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. Executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian.