NASCAR: Aaron's to sponsor Pierre Bourque in three
Canadian Tire Series races
For immediate release
Aaron's to sponsor Pierre Bourque in three NASCAR Canadian Tire Series
races in 2009
OTTAWA, ONTARIO (June 11, 2009) - Canadian stock car racer Pierre
Bourque is proud to announce that Aaron's will be the primary sponsor on
his No. 29 NASCAR Canadian Tire Series car for three events in 2009,
starting with this Sunday's road course race at the legendary Mosport
International Raceway road course. Aaron's will also be the primary
sponsor of Bourque's Whitlock Motorsports-owned NASCAR at the Edmonton
Indy (July 24-25) and at the inaugural NASCAR race at Saskatoon's Auto
Clearing Motor Speedway on July 29.
"I'm excited and honoured that Aaron's has chosen to make its debut in
the NASCAR Canadian Tire Series on my No. 29 Dodge," said Bourque, who
lives in Ottawa, Ontario. "NASCAR fans are familiar with Aaron's
impressive presence in the NASCAR Sprint Cup and Nationwide Series
through its sponsorship of Michael Waltrip Racing's driver David
Reutimann and of high-profile events like the Aaron's 499 at Talladega
Superspeedway. Aaron's has a fast-growing network of stores throughout
Canada and I'm looking forward to helping to introduce Canadian racing
fans to their outstanding range of products and services."
Ken Butler, the Chief Operating Officer of Aaron's, Inc. said, "We are
pleased to partner with Pierre and Whitlock Motorsports as Aaron's
extends its reach in North America. Motorsports has been a very
important piece of our marketing arsenal in the U.S. over the years and
we look forward to utilizing Pierre's determination and talent both on
and off the racetrack as we expand our brand awareness in Canada."
Sunday's race at Mosport Int'l Raceway is the third of 13 NASCAR
Canadian Tire Series races on the 2009 schedule. Bourque's team owner
Dave Whitlock won the season opener on May 23 at Montreal's Autodrome
St-Eustache. Bourque continued, "I'm really looking forward to flying
Aaron's colours this season. Whitlock Motorsports is truly on top of its
game this season - as evidenced by Dave's win in Montreal and Mark
Dilley's pole in the second race, last weekend at London's Delaware
Speedway."
About Aaron's, Inc.:
Aaron's, Inc. , the nation's leader in the sales
and lease ownership, specialty retailing and rental of residential and
office furniture, consumer electronics and home appliances and
accessories has more than 1,575 Company-operated and franchised stores
in 48 states and Canada. Founded in 1955 by entrepreneur R. Charles
Loudermilk, Sr. and headquartered in Atlanta, Aaron's has been publicly
traded since 1982. For more information, visit www.shopaarons.com.
About Pierre Bourque:
During the week, Pierre Bourque is the man behind Bourque Newswatch (
www.bourque.com) a website that goes deep behind the scenes of Canadian
politics. Dubbed as "Canada's Online News Authority" it follows the
movers and shakers of Canada's political scene. On weekends, Bourque
does some moving and shaking of his own, competing in car races in
several series, including NASCAR, ARCA and Grand-Am.
About the NASCAR Canadian Tire Series:
The NASCAR Canadian Tire Series (NCATS) is Canada's top motorsports
tour. The 13-race series features events across Canada, from BC to Nova
Scotia, with a combination of oval and road course events at the
nation's top facilities and race weekends. For more information, visit
www.nascar.ca.
Prepared by Inside Track Communications. Contact Greg MacPherson: cell
(416) 561-2320 or via email at greg@insidetracknews.com