2010 Cadillac: All-New SRX Crossover And CTS Sport Wagon Target New Priorities of Luxury Buyers

Cadillac launches two vehicles for 2010 that add new dimensions to the luxury marketplace, while featuring Cadillac’s signatures of dramatic design and technology. The completely new SRX crossover enters one of the luxury market’s largest and strongest segments, offering a more dynamic alternative. The CTS Sport Wagon is also new for 2010, expanding the CTS lineup with a cutting-edge design and much more space and utility than its sedan counterpart.

Cadillac SRX

The completely redesigned SRX has a dramatic design inside and out, with more efficient engine choices offered on a new luxury crossover architecture. The midsize SRX’s advanced V-6 engines are the smallest-displacement engines Cadillac offers in North America. A new, 3.0L direct injected V-6 engine is standard and a new, 2.8L turbocharged V-6 is optional. Both employ advanced technology that helps produce strong performance that is typical of larger-displacement engines, but with greater fuel economy and lower emissions.

The new SRX is aimed at bringing more emotion to the previously conservative luxury crossover category, which now accounts for nearly a quarter of the total luxury market in the United States. An advanced all-wheel-drive system created for the new SRX transfers torque front-to-back and also laterally on the rear axle for superior traction and control on slippery surfaces, and responsive handling on dry pavement.

Cadillac CTS Sport Wagon

The CTS Sport Wagon is Cadillac’s first-ever North American wagon. It is a progressive take on the classic wagon body style that delivers significant functionality and fuel efficiency, including up to an estimated 28 mpg highway. Essentially the same size as the acclaimed CTS sport sedan on the outside, it nearly doubles cargo carrying capacity, with 25 cubic feet (720 liters) of space behind the rear seats and 53.4 cubic feet (1,523 liters) with the rear seat folded.

Click PLAY to watch the complete introduction of the SRX Crossover and CTS Sport Wagon

Escalade Hybrid

Cadillac Escalade

The Escalade Platinum Hybrid, revealed late in the 2009 model year, takes efficiency and luxury to an unprecedented level. One of two Cadillac hybrid models, it achieves an EPA-rated 20 miles per gallon in the city, a 50-percent fuel economy improvement over the non-hybrid model, thanks to GM’s innovative, fuel-saving 2-Mode hybrid system. The new Platinum Hybrid model is also complemented by an exclusive package of luxury, style and technology, including:

A distinctive front fascia and grille patterned after Cadillac’s acclaimed CTS sport sedan Unique 22-inch wheels Magnetic Ride Control technology Light-emitting diode headlamps Exclusive interior appointments with Aniline leather DVD entertainment system with screens integrated in front-seat headrests. Here’s a brief look at the rest of Cadillac’s 2010 portfolio that advance the brand’s ethic of performance, design and technology.

CTS and CTS-V

Cadillac CTS

A new 3.0L direct injected V-6 is the standard engines for CTS sedans. It is the same engine that powers the new CTS Sport Wagon and a variant of the engine used in the all-new SRX.

CTS continues as a technology leader, incorporating a host of convenient and thoughtful features. They include a USB port for audio devices; available adaptive forward lighting that swivels in concert with steering; and a “pop-up” navigation system.

The CTS-V returns as Cadillac’s ultimate expression of performance and luxury. Its 6.2L supercharged engine delivers 556 horsepower (415 kW). More than just power, CTS-V also includes a comprehensive suite of technical and design enhancements, including Magnetic Ride Control.

DTS

Cadillac DTS

The full-size DTS luxury sedan exemplifies Cadillac’s tradition of luxury and style. Two new color choices are added for 2010 and the ultra-luxury DTS Platinum Edition returns, loaded with premium features and special paint options that represent the fullest extent of Cadillac’s elegance.

Among the DTS’ advanced technologies is GM’s Lane Departure Warning system and Side Blind Zone Alert. The Lane Departure Warning system is designed to help drivers avoid a collision caused by an inadvertent lane change, while the Side Blind Zone Alert system makes drivers aware of objects that otherwise might escape their vision. The DTS also has OnStar 8.0 with Bluetooth capability.

Escalade and Escalade Hybrid
There are three Escalade body styles to choose from, too: Escalade, the extended-length Escalade ESV and the unique Escalade EXT luxury sport-utility truck. There’s also the Escalade Hybrid that is the world’s first fuel-saving hybrid applied to a large luxury SUV. If offers a 50-percent fuel-economy improvement in city driving over non-hybrid models.

For 2010, the Escalade’s 6.2L V-8 engine is equipped with fuel-saving Active Fuel Management technology, which automatically shuts off four cylinders in certain low-load driving conditions. Other changes include side thorax air bags added to the front outboard seats and a revised inner door design for enhanced side-impact protection.

Escalade Platinum is the fullest expression of the brand’s dramatic design, luxury and technology. It returns for 2010 with distinctive features, such as segment-first LED headlamps and exclusive interior appointments. The Platinum is the most luxurious model in the Escalade lineup and one of the most technically advanced SUVs on the market.

STS

Cadillac STS

Cadillac’s luxury performance sedan is offered in V-6 and V-8 rear-wheel-drive and all-wheel-drive models. A 302-horsepower (225 kW) 3.6L direct injected V-6 engine with exceptional power, fuel economy and reduced emissions is standard. Updates for 2010 include two new exterior colors.

The STS Platinum delivers distinctive luxury nuances, such as 18-inch wheels, leather-wrapped interior, an Alcantara ™ headliner and exclusive Platinum badging.

Cadillac Wins Top Vehicle Satisfaction Award
For the second year in a row, Cadillac was selected as the top brand in overall vehicle satisfaction in a survey of new buyers. AutoPacific's 2009 Vehicle Satisfaction Awards measures how satisfied owners are with their new car or light truck in comfort, safety and the overall purchase/lease experience. The survey reflected a significant change in consumer buying habits over the last year, like increased research to get the most value for their money.

Click PLAY to watch the video about the Owner Satisfaction Award