Atlanta Motorsport Park and Track Chic, Inc. Team Up to Celebrate the Women behind the Wheels
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Atlanta Motorsports Park partners with Track Chic, Inc. to share an online journal of the development of America’s premier motorsport facility with Track Chic’s audience of female motorsport fans.
Atlanta, June 5, 2009: Track Chic is the only online/offline social club, shopping, charity and racing news source targeted exclusively to the 240+ million female motorsport fans worldwide.
In a sport traditionally marketed to men, Track Chic stands alone and brings together and gives voice to the millions of female fans and celebrates the many women involved both behind the wheels and behind the scenes in the industry today.
“There is an impressive group of women on the AMP Team working hard to push this project forward. It is terrific to have this opportunity to showcase these “Women behind the Wheels” and share their many challenges and triumphs of “birthing” this world class motorsport facility” adds Theresa Earnheart, President.
“Their executive responsibilities are diverse and include sales, operations and marketing. The online journal will go live within the next few weeks and bring an intimate, female perspective on all aspects of AMP’s development from its inception stages, through the recent zoning approvals, land development, driving course design, AMP’s sustainable design “Green” initiatives, marketing, event management, etc. Women who follow along will feel part of the AMP Family as we build momentum for the Grand Opening.”
“It’s a privilege to be a part of this inspiring project and share AMP’s story with Track Chic’s audience on www.trackchic.com as we bring their vision to life.”