Honda Brings You the Power of Dreams

AUTO CENTRAL – June 3, 2009: The Power of Dreams is just a mouse click away – thanks to Honda.

Developed by American Honda, the ‘Dream the Impossible’ documentary series features unscripted short films starring Honda associates – including outgoing President and CEO of Honda Motor Co. Takeo Fukui – sharing personal experiences of pursuing impossible dreams.

The documentary-style videos, by acclaimed director Derek Cianfrance who wrote, directed, filmed and edited his first feature at the age of 23, are available on a dedicated web site http://dreams.honda.com

Three documentaries have been released so far. “Kick Out the Ladder” explores the idea of being challenged to achieve the impossible through stories and anecdotes from Honda associates.

“Failure: The Secret To Success” shows the importance of never being afraid to try something new. Through personal experiences of Honda associates and affiliates including IndyCar driver Danica Patrick, the film explores the failures and risks people take that help lead to new innovations.

“Mobility 2088” delves into the future of mobility, featuring comments by a collection of academics, scientists, sci-fi writers and artists including film director Christopher Guest.

Honda Australia’s Managing Director and CEO Mr. Yasuhide Mizuno, believes ‘Dream the Impossible’ is a perfect way to tell the story of Honda through new media.

“This campaign enables us to bring the Honda story to life and give people a better understanding of where we have come from and where we are headed. The impossible can be realised through determination, creativity and hard work – a philosophy that every Honda associate lives by,” Mr. Mizuno said.

Reinforcing the use of new media, Honda’s short films are linked to a host of social networking sites including Facebook, Delicious and Digg.

American Honda also houses the ‘Dream the Impossible’ series on its YouTube channel, with the videos attracting nearly 250,000 views from this source alone. Honda will continue to upload additional short films throughout the campaign.

The ‘Dream the Impossible’ campaign was originally aired at the Sundance Film Festival in January 2009, before the Australian made movie “Mary and Max” which aimed to connect with independent, entrepreneurial consumers.