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Cadillac Launches Two New Vehicles This Summer: SRX Crossover
and CTS Sport Wagon - COMPLETE VIDEO
Originally published June 1, 2009
• All-new SRX Crossover starts at $34,155
• CTS Sport Wagon strengthens CTS model lineup
Cadillac SRX
DETROIT – June 1, 2009: Cadillac’s model lineup expands with two
dramatically-designed new luxury vehicles that also bring new dimensions of
versatility and efficiency to the marketplace. Cadillac announced today
that the 2010 SRX Crossover, scheduled to begin production this summer,
will be priced aggressively starting at $34,155.
Later this summer, the acclaimed CTS family will expand again with the
arrival of the CTS Sport Wagon. Together with the all-new SRX, these two
dynamic new Cadillac models are in sync with the changing priorities of
today’s luxury consumers.
Cadillac CTS Sportwagon
“In a tough market the new SRX and CTS Sport Wagon are the right
products at the right time, says Steve Shannon,” executive director
of marketing for Cadillac. “They offer new dimensions of versatility
and fuel efficiency, along with Cadillac’s signature design and
technical features.” The all-new SRX launches into the strong luxury
crossover vehicle segment, a category that now accounts for nearly
one-fourth of all luxury vehicles sold in the U.S. market. The SRX features
new downsized and fuel efficient engines in a completely redesigned vehicle
that delivers a dynamic alternative in terms of visual appeal and driving
character.
“We believe the Cadillac SRX offers emotional appeal to a segment
previously devoid of much of that,” says Shannon. “At the same
time, it also has very practical new features such as advanced
All-Wheel-Drive, and an efficient standard 3.0-liter Direct Injection V6
engine. And with an entry price of $34,155 the new SRX presents an
attractive offer to consumers, while taking on the traditional segment
leader aggressively.”
Cadillac CTS Sportwagon
The new CTS Sport Wagon offers the same design and technical features of
Cadillac’s centerpiece model, the CTS sport sedan – but in a
wagon body style that effectively doubles the car’s cargo space. The
new Sport Wagon includes the same 3.0-liter Direct Injection engine that
serves as the standard engine in the new SRX. In the Sport Wagon, highway
fuel economy is estimated to reach 28 mpg.
Both the new SRX and CTS Sport Wagon were presented in a special video
webcast this past week from one of Cadillac’s design studios. Click PLAY below to
watch the complete webcast.