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It's a Heluva Good! Race Weekend at Dover International Speedway


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DOVER, May 26, 2009: The spring race weekend at Dover International Speedway will prove to be a Heluva Good!® weekend for racing fans as the “Heluva Good! 200” NASCAR Nationwide Series race and the “Autism Speaks 400, presented by Heluva Good! Sour Cream Dips & Cheese” NASCAR Sprint Cup Series race will be run at the Monster Mile on Saturday, May 30 and Sunday, May 31 respectively.

Heluva Good!, a leading producer of real sour cream dips and naturally aged cheese, teamed up with Dover International Speedway and Autism Speaks for the 2009 NASCAR Sprint Cup Series race at Dover, now known as the “Autism Speaks 400, presented by Heluva Good! Sour Cream Dips & Cheese.” Throughout the race weekend, the trio of partners will work together to educate and increase public awareness of autism. Heluva Good! will also serve as the title sponsor of the second annual “Heluva Good! 200” after announcing their continued sponsorship of the NASCAR Nationwide Series race at Dover through 2010.

“Heluva Good! is proud to be the presenting sponsor of the Autism Speaks 400, and we are pleased to have the opportunity to help generate awareness for this important cause,” said Chris Ross, vice president of marketing for Heluva Good!. “We are excited to expand our track sponsorship and marketing programs with Dover International Speedway and build upon the success of our 2008 initiatives. The Heluva Good! brand is built on bold flavors and personality, which complement the characteristics of NASCAR’s passionate fan base.”

As the Official Dip and Cheese of Dover International Speedway, Heluva Good! will distribute samples of its Jalapeño Cheddar Dip, which spices up any tailgate party or summer barbecue, in the track’s FanZone display area all weekend. Fans will also be able to enjoy the “Heluva Good! Monster Burger,” a special menu item featuring Heluva Good! Jalapeño Cheddar Dip and Heluva Good! American Cheese during the course of the weekend at Dover Downs Hotel & Casino’s Garden Café.