Research and Markets: We Are What We Drive in the United States 2009

DUBLIN--Research and Markets has announced the addition of the "We Are What We Drive in the United States 2009" report to their offering.

This report explores the consumer behavior of six specific consumer groups. Specific questions that are answered in this report include, but are not limited to, the following:

What kind of vehicle do you own or lease?
Which of the following is most helpful when you are trying to make a decision of what car or truck to purchase or lease?
Where did you purchase or lease your last car/truck?
Which of the following is most important to you in relation to the last car you bought or leased?
Which reason do you use your car or truck for most often?

Key Topics Covered:

Scope and Themes
What you need to know
Data sources
Consumer survey data
Abbreviations and terms
Executive Summary
Suburban Parents
College Students
Environmental Advocates
American Pride
Empty Nesters
Urbanites
Advertising and Promotion
Appendix: Trade Associations