FIGHTING FIRES AT 200 MPH

Santa Fe Springs, May 14, 2009: Lifeline Fire & Safety Systems, a leading UK-based developer and manufacturer of motorsport safety technology, has announced a United States facility based in Santa Fe Springs, California. The company is working with major domestic sanctioning bodies and will manufacture, service and sell systems and components throughout North and South America.

Mark Hotchkis, a former professional racecar driver who successfully competed in the Indy Lights series, will lead the company from its new headquarters in Southern California. The company will be provide high-tech fire suppression systems and technical support to teams in every type of motorsport, from the FIA-sanctioned American Le Mans Series to road racing, drag racing, circle track and stock car competition, vintage racing and even marine motorsports.

Lifeline USA has already secured SFI certification for its revolutionary new ZERO 360 System that can instantaneously extinguish fires in three zones with no mess, and is developing new systems for the drag race and circle track market. The company will also offer safety gear including quick release steering bosses, roll cage padding and an FIA-approved LED rain light.

Nothing is more important than safety," says Mark Hotchkis of Lifeline USA. "Whether you're driving a weekend sports car or an open-wheel racecar, it deserves the most advanced fire safety system in the world and I'm thrilled we can bring this incredible technology to American drivers. We are developing new systems for the U.S. market using the same Lifeline technology found in everything from the Aston Martin LMP01 and Ferrari FXX to Le Mans and the WRC."

"Lifeline USA has been a long held ambition for me and to be able to start this venture with John and Mark Hotchkis is a great honor," says Lifeline UK Founder and Director Jim Morris. "The new United States facility will enable us to showcase our talents and innovative products in North America, bring new standards of fire protection and safety to that market and help protect some of the most dedicated racers in the world."