Landmark Achievement for Honda Insight in Japan

TOKYO, JAPAN – May 11, 2009: Honda’s new Insight ranked as the entire industry’s best-selling new car in Japan for April 2009, with sales of 10,481 units. It is the first time that a hybrid model has topped the new car sales tables in Japan.

The Honda Fit (or Jazz as it is known in Europe) was Japan’s best-selling new car for calendar year 2008 and for the fiscal year ended March 31, 2009. Fit was also the industry’s best-selling car for March 2009, its fourth consecutive month at the top, until it was displaced by Insight to become the industry’s second best-selling car in April 2009. It is the first time Honda has occupied the industry’s top two best-selling car positions.

Since its introduction on February 6, 2009, the all-new Insight has been very well received by a wide range of customers due to its excellent environmental performance and affordable pricing.

Sales of Insight began February 6, 2009