Volvo and Edmunds.com Steer Business into Mobile with Quattro Wireless
WALTHAM, Mass.--Edmunds.com, the premier online resource for automotive information, has selected Quattro Wireless, mobile’s largest premium ad network, for an exclusive mobile advertising and publishing partnership as they steer their business into mobile channels. Quattro, in partnership with Media Contacts and Mobext, has secured Volvo as a site sponsorship for the re-design launch.
With a mobile ad campaign that started April 1, Volvo became the first sponsor for Edmunds.com’s site re-launch and will have exclusivity over Edmunds.com’s “Vehicle Spotlight” for the duration of the campaign for the launch of its 2010 XC60 Crossover vehicle. Quattro is developing an innovative and expandable mobile microsite and ad unit for Volvo to support their key sponsorship site placements and create an interactive experience for the consumer. Quattro worked with Mobext and Media Contacts, Volvo’s digital media agency, for the sponsorship deal.
As an exclusive publisher in the Quattro Mobile Ad Network, Edmunds.com will leverage Quattro’s team and their technology platform to publish a re-designed site with auto news and reviews, vehicle pricing including Edmunds.com’s True Market Value®, buying guides, loan calculator, dealer locator and other utilities for a mobile audience.
“We are very excited to use the mobile channel in launching the new 2010 Volvo XC60. We are equally pleased to sponsor Edmund’s site re-launch,” said Linda Gangeri, Volvo’s national advertising manager in the US.
Serving Edmunds.com’s millions of dedicated consumers with Quattro’s dynamic targeting technology, the partnership creates compelling opportunities for marketers and agencies, particularly for automotive and related advertisers seeking highly efficient reach.
“Volvo recognizes how the automotive customer is increasingly using the mobile web in their shopping and purchasing decisions and we selected Quattro Wireless to help us reach those active consumers through advertising and technology,” noted Phuc Truong, Managing Director of Mobext. “We decided to work with Quattro because of their ability to bring creative and targeted solutions that were relevant for our brand. Not only is Edmunds.com, Quattro’s exclusive partner, a perfect fit for the XC60 launch, but the mobile channel is a great way for us to drive awareness of the vehicle and reach the end market car buyer.”
“The mobile device is the perfect way to reach consumers and to influence their automotive purchase decisions. What we have created for Volvo is a destination that will drive high consumer engagement and also give them the tools to steer consumers into their dealerships,” said Steven Rosenblatt, Senior Vice President of Ad Sales for Quattro Wireless. “The Edmunds.com and Volvo collaboration is another example of how Quattro delivers a premium audience, creative solutions and full service for today’s leading consumer brands.”