AutoTraderClassics.com Creates Online Community for Classic Car Enthusiasts

iCrossing Integrates Social Media Components Into Online Marketplace

SCOTTSDALE, Ariz., April 28 -- Classic car collectors and enthusiasts looking to connect online have a new place to gather that utilizes rich media creative and social media components designed by iCrossing , a global digital marketing agency. These social media components are a key part of the re-launched AutoTrader Classics, a Web site and family of magazines aimed at this large market of classic car buyers, sellers and enthusiasts.

The commerce features and functionality of AutoTraderClassics.com leverage AutoTrader.com's brand strengths and credibility in the private seller market. Whether someone is looking for a fully restored 1968 Mustang GT like the one Steve McQueen drove in Bullitt or an affordable, if forlorn, Model T in search of a loving home, they will likely find it on AutoTraderClassics.com.

iCrossing's Web development team designed rich media creative and social media components into the site so classic car fans can post, share and rate content with other self-described "car nuts." The community section of the site is designed to create an online experience that is similar to hanging out in a friend's garage -- sharing tips, discussing parts and services, learning about upcoming events and, of course, bragging about their treasured cars. All of this is presented with a creative look and feel that evokes the nostalgia and passion characterizing the special connection between classic cars and their owners.

"Classic car fans are the most passionate automobile owners," said AutoTrader Classics General Manager, Rob Huting. "We wanted to give them a home of their own to gather online and share information, experiences and their general passion. iCrossing designed a site that not only provides a superb buying and selling experience, but also encourages sharing among like-minded enthusiasts."

"The new AutoTraderClassics.com is a community where classic car enthusiasts can not only find the car of the dreams, but can also connect with like-minded people," said Domingos Vieira, vice president of automotive, iCrossing. "By incorporating social media components into the site, AutoTraderClassics.com has created an experience that is not only useful, usable and desirable but is also visible by search engines and engaging to users."

AutoTrader Classics is a division of AutoTrader.com, one of the largest on-line automotive marketplaces in the country.

About iCrossing

iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the U.S. and Europe.

About AutoTrader Classics

AutoTrader Classics, launched in 2008 and headquartered in Atlanta, Ga., is the Internet's leading automotive classifieds marketplace dedicated to the classic vehicle sector, with more than 20,000 listings of classic cars and trucks, as well as parts for those vehicles. Utilizing the same innovative merchandising functionality as found on AutoTrader.com, AutoTrader Classics unites classic car enthusiasts with the vehicle of their dreams. In addition to the online marketplace, AutoTrader Classics also produces a series of print publications designed to inform and entertain classic car enthusiasts and collectors. For more information, please visit www.AutoTraderClassics.com.