Citroen UK's Managing Director, Xavier Duchemin, Promoted to Global Marketing and Communications Director
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SLOUGH, UNITED KINGDOM – April 23, 2009: Xavier Duchemin, Managing Director of Citroën UK, has been appointed Global Marketing and Communications Director for Citroën Worldwide and will take up the Paris-based position in June.
Chief amongst his responsibilities will be the recently reinvented Citroën brand and overseeing the deployment of the Company’s new identity, customer relationship and business to business model, and new product lines which include the soon to be launched up market DS range.
Duchemin, 42, has been with Citroën for some 18 years and has been UK Managing Director in the UK since 2005. During his time in the UK Citroën has become one of Britain’s top three commercial vehicle manufacturers and the second biggest French car company. Prior to his UK position he was MD of Citroën Austria from 2003 to 2005 and has also held positions in sales, marketing, replacement parts and human resources across several European countries.
He succeeds Xavier Chardon who has been appointed Managing Director for France. A new UK Managing Director will be announced in the near future.
Xavier Duchemin commented: “These are exciting times for Citroën and I am very much looking forward to the challenges of building on the brand’s recent reinvention and taking my UK experiences to a more global platform.”