McLaren Automotive Strengthens Communications Team With Head of PR and Head of Marketing Appointments

WOKING, UNITED KINGDOM – April 21, 2009: Mark Harrison and Lianne Daly have been appointed by McLaren Automotive as Head of PR and Head of Marketing respectively. Reporting into Rob Lindley, McLaren Automotive’s Sales and Marketing Director, Harrison and Daly will lead global responsibilities for PR and Marketing functions, including media relations, product marketing and planning, customer dialogue, website development, and events.

With over 30 years agency and in-house experience between them, including successful tenures at BMW (UK), Ford of Britain and Ford of Europe, Harrison and Daly bring a wealth of knowledge and experience to their new roles, with the drive and ambition to strategically support the launch of McLaren’s new supercar project.

Lindley said of the appointments: “Mark and Lianne are outstanding additions to our team at McLaren Automotive. They have taken a bold step to leave their previous positions where they were both highly regarded. There is something truly special happening at McLaren Automotive and with the company’s heritage and future road car plans, we offer a unique business and personal opportunity. Mark and Lianne will play a fundamental part in our business and starting with a clean sheet of paper will allow us to truly integrate the best of marketing and PR practices. I am thrilled and delighted to have them as part of our team.”

Harrison said: “Joining the world’s most exciting new car project was not a difficult decision. Having been part of the successful launch of the new MINI and managing product communications for BMW as it grew from a four-car line-up to a 10 model range, I am now looking forward to a whole new challenge of contributing to the next chapter in McLaren’s story. And to be here developing a global strategic PR operation as an integral part of the marketing mix is such a unique opportunity.”

Daly said: “The opportunity to position and launch a British brand to high net worth customers globally in a well-established and high-profile segment of the car market was one that I simply could not pass up. McLaren’s heritage and reputation for focussed, innovative technology provides an incredible foundation on which to build a strong road car brand, and this is very much reinforced by the product offering, which will definitely shake up the supercar status quo.”