Renault Organizes A Pioneering Sales Force Training Scheme

PARIS, FRANCE, April 10, 2009: Renault "Campus", a series of sales training courses held on the campuses of seven top French business and engineering schools, runs from April 6 through 22. With this initiative Renault is leveraging its close ties with academia to develop an innovative training scheme.

Innovation To Support The Product Offensive
To take full advantage of an expanded and totally renewed range, Renault has had to reconsider how it trains its sales teams. Sales staff need to quickly acquire more knowledge in order to keep up with the faster pace of product launches. This in turn demands innovation in the area of training processes and a higher level of personalized instruction. The next stage of the training effort is an intrinsic challenge. The four new models unveiled at the 2009 Geneva Motor Show – New Grand Scénic, New Scénic, New Mégane Estate and Clio III phase 2 – will be brought to market between April and June 2009. And a single, joint training session will be organized for the occasion. To ensure the success of the scheme, Renault has called on the high-level business and engineering schools with which it has long-standing ties. Seven of them have agreed to host Renault trainees on their campus: HEC in Paris, Ecole Centrale in Lille, Ecole Centrale in Nantes, Ecole des Mines in Nancy, Ecole des Mines in Albi, INSA in Lyon, and CERAM Business School in Nice.

Interactive Training…
Each trainee will follow a distance learning pre-program comprising an e-learning module and a personalized quiz to analyze the level of knowledge acquired. This is an essential stage in the process of discovering the new vehicles.