Kia Leads the Way for Driving Schools

SURREY, UNITED KINGDOM – April 3, 2009: With the holidays fast approaching, more and more young people will be starting to think about spending the long holidays learning to drive so Kia Motors (UK) Ltd. has brought out an industry leading driving school offer at the perfect time.

From the start of April Kia are not just offering great discounts on Picanto, Rio, cee’d and pro_cee’d, but also free insurance, a discount fuel card, free bumper mouldings and free dual controls for driving schools.

This impressive offer comes at a time when people are being careful with their cash. Paul Philpott, Managing Director Kia Motors (UK) Limited commented; “At this time of economic struggle, we recognise the importance of value whilst still meeting people’s expectations of quality. Kia is in the unusual position to be able to offer both of these things.

“Customers are down-sizing and Kia has a great range of cars at the smaller end of the market with Picanto, Rio and the cee’d range which leaves people spoilt for choice.”

Kia’s baby of the range, Picanto, has recently been updated to make it more economical and now has low enough emissions to put it in VED band B. It’s also had changes to the front bumper, bonnet, front wings and headlamps but without losing it’s cheeky good looks. Inside, the interior has been updated to a more premium quality look and feel and even includes iPod compatibility on the top of the range model. This latest driving schools offer from Kia makes the Picanto an even better bet with £250 off, free insurance, free bumper mouldings and a discount fuel card.

Step up the range from Picanto to the Rio supermini and from just £6,995 customers get a choice of lively petrol and diesel engines ranging from the 1.4-litre petrol, up to the top of the range 1.5-litre CRDi Sport which falls into VED band B. On this model, the driving school offer adds more, giving not only a £500 discount but also free dual controls as well as the free insurance, discount fuel card and bumper mouldings offered on Picanto.

Up from the Rio, comes the cee’d range – Kia’s first truly European car - which comes with a huge seven-year warranty. Combine that industry-leading warranty with an industry-leading driving school offer (£750 discount, free insurance, dual controls, discount fuel card and bumper mouldings) on the five-door cee’d and three-door pro_cee’d and you’d be hard pushed for a reason not to buy.