Valentine's Concourse Carnauba Wax Goes Global

Belfast, Northern Ireland March 26, 2009; Launched exclusively for sale in the United Kingdom in November 2009, Valentine's Concours Carnauba wax received immediate praise from motoring press, detailing professionals and individual customers.

Despite restricting sales initially to the United Kingdom and Ireland, the company's website www.valentineswax.com began receiving orders from frustrated enthusiasts in North America, Europe and the Middle East. In response, the company has decided to make their product available worldwide much earlier than had been planned.

Valentine's wax has an interesting back story: Frustrated that even the most costly automotive waxes had shortcomings, businessman Patrick Baird, decided to have his own wax made to order. He approached Britain's leading speciality wax blenders, British Wax Refining Company, which began blending waxes in 1914.

Baird says he needed people with more than mere technical expertise. "Traditional skills and vast experience are essential in producing hand-blended waxes. Also, I wanted to work with people who have an unswerving commitment to producing exceptional quality."

During the two year development phase a large number of blends were tested. "I got to polish an awful lot of cars, Baird says ruefully.

In fact, much of the initial testing was done on Ferrari paint sample panels. Unlike complete vehicles, the small aluminium panels could be placed under a leading university's high powered microscopes to assess results.

Valentine's Concours Carnauba uses a very high concentration of Premium Number 1 Grade Yellow Carnauba wax. Harvested from the leaves of the South American carnauba palm, this is the toughest wax in the world - harder than concrete in its natural state.

Carnauba is a safe, natural product. Traces of the wax are used in cosmetics, medicines and confectionary.

A feature of Valentine's Concours Carnauba is that the wax is extremely easy to apply and polish off. It produces an astonishingly deep 'wet look' finish which is tough and long-lasting, helping to protect paintwork from grime, traffic film, ultra violet light and pollution.

The wax is supplied in a sophisticated black presentation box which contains a 250gm jar of Valentine's Concours Carnauba, an applicator pad, detailing brush and two high quality microfibre polishing towels. Patrick Baird believes Valentine's Concours Carnauba is the finest car wax in the world. Ambitious claim? Perhaps. But a growing band of enthusiasts and professional detailers who have tested the product agree. So confident is he about its qualities, he provides a no quibble guarantee for the product.

"If you're not entirely happy with our wax, return it and I'll give you your money back."

Valentine's Concours Carnauba is available at www.valentineswax.com