[RealWire] Volkswagen Commercial Vehicles To Sponsor Channel 4 Series

Company: Volkswagen Commercial Vehicles (http://www.vwcv.co.uk)
Release summary: Volkswagen Commercial Vehicles
<http://www.volkswagen-vans.co.uk/>  is launching its first broadcast
sponsorship of a new Channel 4 'Adventure on 4' programming strand,
starting on 9th April 2009 with 'Around the World in 80 Trades'. 
Date of issue: 27th March, 2009
Contact: John Rawlings, Volkswagen Commercial Vehicle, +44 (0)1908
601478, john.rawlings@vwcv.co.uk
URL: http://www.realwire.com/release_detail.asp?ReleaseID=11806 
Imagery:
Caddy Maxi Life -
http://www.realwire.com/writeitfiles/Caddy%20Maxi%20Life_1.jpg 
Transporter Sportline -
http://www.realwire.com/writeitfiles/Transporter%20Sportline_1.jpg

Volkswagen Commercial Vehicles <http://www.vwcv.co.uk/>  To Sponsor
Channel 4 Series

Volkswagen Commercial Vehicles <http://www.volkswagen-vans.co.uk/>  is
launching its first broadcast sponsorship of a new Channel 4 'Adventure
on 4' programming strand, starting on 9th April 2009 with 'Around the
World in 80 Trades'. 

The 12 month sponsorship package with Channel 4 represents a significant
media value and includes sponsorship bumpers with the tag line
'Adventure on 4 in partnership with Volkswagen Commercial Vehicles'
(www.vwcv.co.uk).  The creative will run before and after each programme
and will be supported by sponsor branded promotional trails.  

The sponsorship also extends to Channel 4's online video-on-demand
service with pre-roll and mid-roll sponsorship bumpers played during
every stream.  The other programmes in the 'Adventure on 4' series
include 'Deadliest Catch', 'Daredevils', and 'Into The Wild'.

The sponsorship bumpers will focus on  Volkswagen's range
<http://www.volkswagen-vans.co.uk/van-range/show-range/>  of
award-winning vans - the Caddy <http://www.volkswagen-vans.co.uk/caddy/>
, Transporter <http://www.volkswagen-vans.co.uk/transporter/>  and
Crafter <http://www.volkswagen-vans.co.uk/crafter/>  - with the closing
strapline, 'A solid investment whatever your trade. Volkswagen
Commercial Vehicles. Let's Go To Work'.  

Steve Reynolds, Head of Marketing for Volkswagen Commercial Vehicles
explained: 'This TV advertising is an important and visual part of our
communications strategy for 2009.  In conjunction with our radio
campaign, featuring the distinctive voice of Ray Winstone, this will
maximise awareness of the Volkswagen Commercial Vehicles brand and our
hard-working range of vans - the Caddy, Transporter and Crafter'.

For details of the Volkswagen Commercial Vehicles range of vans and
passenger carrying vehicles, or any of the latest finance offers, please
call 0800 717131 or visit  www.volkswagen-vans.co.uk
<http://www.volkswagen-vans.co.uk/> .

(ends)

About Volkswagen Commercial Vehicles (www.vwcv.co.uk):
Volkswagen Commercial Vehicles is a provider of high quality new and
used vans.  Our award-winning range includes: the Transporter
<http://www.volkswagen-vans.co.uk/transporter/>  van, the California
<http://www.volkswagen-vans.co.uk/california/> , the Crafter
<http://www.volkswagen-vans.co.uk/crafter/> , the Caravelle
<http://www.volkswagen-vans.co.uk/caravelle/> , the VW Caddy
<http://www.volkswagen-vans.co.uk/caddy/>  and Caddy Maxi
<http://www.volkswagen-vans.co.uk/caddy-maxi/> .

Vans for sale can be found through our network of Volkswagen UK Van
Centres by visiting www.volkswagen-vans.co.uk/van-centres 

Our network of UK van rental centres
<http://www.volkswagen-vans.co.uk/aftersales/van-rental/>  offers VW van
hire services to cover a range of requirements from moving house, to
keeping your business on the move.  To find your nearest Volkswagen van
rental centre, visit www.volkswagen-vans.co.uk/aftersales/van-rental.

CONTACT DETAILS
For more information, please visit www.volkswagenpressoffice.co.uk
<http://www.volkswagenpressoffice.co.uk/>  or contact John Rawlings,
Press and Public Relations Manager, Volkswagen Commercial Vehicles on
01908 601478, 07872 379544 or john.rawlings@vwcv.co.uk
 

Related Links
People Carriers - http://www.vwcv.co.uk/van-range/show-range/ 
British Tourism Week - http://www.britishtourismweek.co.uk/
Volkswagen Commercial Vehicles homepage - http://www.vwcv.co.uk/
California - http://www.volkswagen-vans.co.uk/california/
Transporter Sportline Kombi -
http://www.volkswagen-vans.co.uk/transporter/transporter/sportline-kombi
/ 
Caravelle - http://www.volkswagen-vans.co.uk/caravelle/
Caddy Maxi Life - http://www.volkswagen-vans.co.uk/caddy-maxi/life/
Transporter shuttle -
http://www.volkswagen-vans.co.uk/transporter-shuttle/
Crafter window van -
http://www.volkswagen-vans.co.uk/crafter/window-van/
Two new Caravelle models -
http://www.volkswagen-vans.co.uk/press-releases/new-caravelle-startline/
Volkswagen Commercial Vehicles Finance Solutions -
http://www.vwcv.co.uk/finance/introduction/
Sportline - http://www.volkswagen-vans.co.uk/sportline-range/
Transporter - http://www.volkswagen-vans.co.uk/transporter/
Crafter - http://www.volkswagen-vans.co.uk/crafter/
Caddy - http://www.volkswagen-vans.co.uk/caddy/
Volkswagen van centre - www.volkswagen-vans.co.uk/van-centres
UK van rental centres -
http://www.volkswagen-vans.co.uk/aftersales/van-rental/
Volkswagen Commercial Vehicles van rentals -
www.volkswagen-vans.co.uk/aftersales/van-rental
<http://www.volkswagen-vans.co.uk/aftersales/van-rental/> 
Volkswagen press office - www.volkswagenpressoffice.co.uk

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