Degree Men Brings Absolute Protection to Racing with its First-Ever NASCAR Sponsorship

CHICAGO March 20, 2009: Degree Men continues its tradition of working with some of the nation’s best athletes as it enters into the brand’s first-ever NASCAR team sponsorship. To launch its new Degree V12™, a Special Edition variant of its popular Absolute Protection line, Degree has turned to NASCAR for a partnership that includes title sponsorship of the Degree V12 300 NASCAR Nationwide Series™ race at Atlanta Motor Speedway over Labor Day weekend, plus a new relationship with JR Motorsports and top-performing NASCAR drivers Dale Earnhardt Jr. and Brad Keselowski.

“NASCAR is the ideal platform to launch the new Degree V12™ Absolute Protection,” said Jay Matthew, Brand Director of Deodorants. “We’re ready for an exciting year for Degree V12 both on and off the track, and look forward to welcoming Dale Earnhardt Jr. and Brad Keselowski into the Degree family.”

Earnhardt Jr. will pilot the No. 5 Degree V12 Chevrolet during the Degree V12 300 NASCAR Nationwide Series™ race at Atlanta Motor Speedway on Sept. 5, 2009. Earnhardt’s JR Motorsports teammate, Brad Keselowski, will man the No. 88 Degree V12 Chevrolet in four NASCAR Nationwide Series™ races during the 2009 season, including: Chicagoland Speedway on July 10 , Gateway International Raceway on July 18, Bristol Motor Speedway on Aug. 21 and Texas Motor Speedway on Nov. 7.

Fans at each race featuring the Degree V12 Chevrolet will have the chance to experience new Degree V12 Absolute Protection, first-hand with off-and-on track sampling events.

Degree V12™ for Men is the latest addition to its premium sub-line of anti-perspirant and deodorant and responds to increases in adrenaline – whether in the gym, at the office or in the driver’s seat. Men can feel confident about the effective level of protection of Degree V12™ – especially when their adrenaline is pumping to the max. Top performers in one of the most physically demanding sports in the world, Earnhardt Jr. and Keselowski can spend up to four hours behind the wheel in high temperatures – and Degree V12 won’t let them down!