It's a Heluva Good! Time for Dover International Speedway Fans

“Heluva Good! 200” NASCAR Nationwide Series race will continue through 2010

DOVER, Del. March 19, 2009: Helluva Good!®, a leading producer of real sour cream dips and naturally aged cheese, announced their continued sponsorship of the “Heluva Good! 200” NASCAR Nationwide Series race at Dover through 2010. The “Heluva Good! 200” is part of the spring race weekend at the Monster Mile, and will be held on May 30, 2009 this year.

“Heluva Good! has been a great partner, and we look forward to continuing our relationship in 2009 and 2010,” said Denis McGlynn, president and CEO of Dover Motorsports, Inc. “The track serves an important geographic region that fits nicely with their marketing efforts to promote their products. Fans really enjoyed sampling their dips during the events last year, and we’re glad they will be returning for at least two more years.”

“We are excited to continue our partnership with the Dover International Speedway and build upon the success of last year’s program,” said Chris Ross, vice president of marketing. “The Heluva Good! brand is built on bold flavors and personality, which complement the characteristics of NASCAR’s passionate fan base.”

During the May 29-31, 2009 Dover race weekend, Heluva Good! will again distribute samples of its real sour cream dips, which spice up any tailgate party or summer barbecue. Heluva Good! will also provide consumers with a chance to win ticket packages for the race weekend through several consumer promotions on www.HeluvaGoodRacing.com.

For information on where to buy Heluva Good! products, visit www.HeluvaGood.com.

To purchase tickets for the “Heluva Good! 200” NASCAR Nationwide Series race on May 30, or any other NASCAR events at Dover, contact the ticket office at 800-441-RACE or online at DoverSpeedway.com.