Chery Launches New Sub-Brands, Riich and Rely in China

WUHU, CHINA - March 19, 2009: Chery Automobile, a fast-growing Chinese car manufacturer announced the launch of two new sub-brands in China.

The two new brands are: Riich which is for high-end, luxury automobile and Rely which will market business cars.

At the launch ceremony the first Riich model was also shown. Called the G6 it is a 5-meter long sedan, which is powered by Chery's self-developed, EU4-compliant gasoline engines. There's a smaller, four-cylinder turbocharged 2.0-liter unit, capable of 125 kW @ 5500 and a bigger, 3.0-liter V6 with 143 kW @ 5500 rpm.

Suspension is with double wishbones front and multi-link at the rar, with adjustable dampers. Bi-xenon headlights, LED taillights, a slew of airbags and a long list of standard features (TPMS, rear-view camera, ventilated disc brakes, electrically adjusted seats and mirrors etc.) indicate that Chery is serious in its intent on creating a worthy competitor to the likes of BMW and Audi.

Chery now has got four brands under its belt. In addition to Chery, Riich and Rely there's Karry which is being used for light commercial vehicles.