The Who Magic Bus Scale Model Joins Merchandise Range

MILTON KEYNES, UNITED KINGDOM -March 19, 2009: A limited edition, 1:43 scale model of a unique 1965, split-screen Volkswagen Transporter van with special The Who Magic Bus branding will be available to order online at www.volkswagenmerchandise.co.uk or from the Volkswagen Commercial Vehicles network of dedicated Van Centres from later this week.

The Who Magic Bus Volkswagen Transporter van was created for a fundraising competition last year organised by UK charity Teenage Cancer Trust (TCT) and legendary British rock band, The Who.

Only 1,000 of the 1:43 scale die-cast models of this vehicle are being produced, of which 100 will be available in the UK, at a retail price of £40. A donation of €2 from each model sold will go to TCT for children and young people suffering from cancer. The Who Magic Bus is one of a range of models and toys available from Volkswagen’s Retro Collection of merchandise. Other items include scale models of the current Volkswagen Commercial Vehicles range such as the Crafter or Caddy vans, the California campervan (from £13.70), key rings (from £3.90), 1GB USB campervan memory sticks (£15) and a cuddly campervan soft toy (£15). The range will expand again later this year with the addition of a classic T1 Samba-Bus.