Kia Wins The Double With BPA

WEYBRIDGE – UNITED KINGDOM – March 16, 2009: The all important BPA Survey has placed Kia Motors in first place for both Marketing and Customer Services for 2008, a huge achievement for a company that was near the bottom of the league just four years ago.

The BPA Automotive Review is unlike other industry benchmark reports because it focuses on customer interaction with the manufacturer, looking at the elements of contact that most impact on a customer’s perception of how they have been treated. In this way it leads on to customers’ views on brand loyalty – something that is very important to Kia.

In last year’s survey, Kia achieved first place for Marketing and third place for Customer Services and this year not only maintained their first place position for Marketing but also made first place for Customer Services. Emma Smith, Kia’s Customer Contact Manager commented on Kia’s meteoric rise; “We are so very proud of our achievement which is due to a dedicated and focussed team at our RAC call centre. The BPA survey is far more than just a report, it is also a chance to improve our training and develop our customer service offering. It is only by acting on past results that we have achieved this latest success.

“Now that we have achieved our goal, the new challenge is to maintain our position at the top. I have a strong belief that our Customer Care Team will continue to meet our customer’s expectations and our own.”