Autodata Solutions and Insignia Group Join Forces to Bring Visual Configuration and Accessories to the Automotive Industry

DETROIT, March 12 -- Autodata Solutions, Inc., a leading provider of technology and professional services to North American automotive manufacturers, today announced an exclusive distributor and integration alliance with Insignia Group, an industry leader in automobile dealership accessories sales and management systems.

As part of this initiative, Insignia Group will provide accessory images, descriptions, and compatibility rules through its proprietary software for use in Autodata's platform of automotive software technologies and tools. Insignia brings its proprietary visual accessorization capability to the Autodata platform, allowing Autodata's tools to dynamically change vehicle images as users select accessory options.

"Insignia is clearly a leader in accessories sales innovations and will enable Autodata to offer manufacturers, portals and dealership providers innovative solutions to their markets," said Greg Perrier, CEO of Autodata Solutions. "By leveraging Autodata's integrated services-distribution and delivery platform, Autodata will help Insignia license its vehicle accessory data and tools by way of its software platform to North American automotive manufacturers, industry VARs and over 22,000 franchised new car dealers."

"We are excited about leveraging the depth of Autodata Solutions' automotive IT platform and professional service capabilities," said David Stringer, President, Insignia Group. "By entrusting system integration services to Autodata Solutions, it will enable us to continue focusing on innovation so that Insignia's capabilities meet the specific needs of manufacturers and their customers. This arrangement will clearly broaden the appeal and penetration of our software tools."

Autodata Solutions, Inc. is a leading provider of consulting and professional services to North American automotive OEMs. Autodata provides a wide range of technology consulting services associated with selling and marketing a vehicle. Its reseller division distributes Autodata vehicle data, images and tools to media portals and dealership service providers. Autodata is a division of Internet Brands, Inc. www.internetbrands.com. www.autodatasolutions.com

Insignia Group, the premier provider of accessory sales innovations, has been helping dealers to maximize dealerships' profits through accessory sales for more than 6 years, facilitating over $130,000,000 in accessory sales. Insignia Group currently supports 20 brands and serves over 1700 dealerships nationwide. From accurate data to useful sales tools, services, and training, Insignia simplifies the accessories sales process so orders can be fulfilled quickly and easily. www.insigniagroup.com