2010 Honda Insight Starts Under $20,000; Becomes Most Affordable New
Hybrid Available in the U.S.
2010 Honda Insight
MORE: Compare Honda Specs and Prices - Honda Buyers Guide
Insight targets entry segment as gateway to hybrid
MORE: Compare Toyota Prius Specs and Prices - Toyota Buyers Guide
TORRANCE, Calif., U.S.A., March 10, 2009; The all-new
2010 Honda Insight goes on-sale March 24 with a manufacturer's suggested
retail price1 (MSRP) of $19,800 for the Insight LX, American
Honda Motor Co., Inc., announced.
The distinctively styled, five-passenger, five-door dedicated hybrid
vehicle is powered by an Integrated Motor Assist™ (IMA™) system
comprised of a 1.3-liter i-VTEC® gasoline engine and a 10-kilowatt electric
motor that together contribute to an EPA-estimated city/highway fuel
economy rating of 40/43 miles per gallon2. The Insight features
the Ecological Drive Assist System (Eco Assist™), an innovation that
can further enhance efficient vehicle operation while providing feedback
related to individual driving styles.
"The all-new Honda Insight brings the cost of entry for hybrid
technology within closer reach of an entirely new car-shopping audience,"
said Dick Colliver, executive vice president of American Honda. "In
addition to making good environmental sense, hybrid technology is now
entering a new era where it can also make financial sense for a broader
range of customers."
A sleek exterior blends design elements from the original 2000
Insight's highly aerodynamic side profile with a front-end design similar
to the hydrogen-powered FCX Clarity, a marquee environmental product for
Honda. The interior offers a roomy passenger environment with a
configurable rear seating and cargo area that benefits from 60/40 split
Major features standard to the Insight LX include front, front-side
and side-curtain airbags; an anti-lock braking system; a continuously
variable automatic transmission (CVT); Eco Assist; automatic climate
control; tilt and telescope steering column; manual driver's seat height
adjustment; power windows; a four-speaker AM/FM audio system with CD player
and auxiliary audio input for external digital music players; and much
A more premium version of the Insight is also available. The Insight EX,
with a MSRP of $21,300, adds to the Insight LX features with Vehicle
Stability Assist™ (VSA®); alloy wheels; cruise control; steering
wheel-mounted paddle shifters; an upgraded audio system with six speakers;
USB audio interface3; a center console with armrest and storage
compartment; heated side mirrors with integrated turn signals; and much
more. Exclusively available on the Insight EX, the Honda Satellite-Linked
Navigation System4 (6.5-inch screen) with voice recognition
provides routing and guidance to individual addresses and more than 7
million points of interest within the continental United States. Models
equipped with the navigation system also include Bluetooth® HandsFreeLink®
for hands-free operation of compatible mobile telephones, along with
related steering wheel-mounted controls for voice activation of navigation
and hands-free telephone systems.
A 4-cylinder engine with intelligent variable valve timing and a DC
brushless electric motor forms the foundation of the IMA hybrid system. The
electric motor, positioned in-line between the engine and the transmission,
adds power during acceleration and in certain cruising situations, and
recaptures energy from the vehicle's forward momentum during braking
The Insight's IMA system has the capability to operate exclusively
on electric power in certain low- to mid-speed cruising conditions. It can
also provide cylinder deactivation during deceleration and an idle-stop
feature when the vehicle is stationary. With a 10.6-gallon fuel tank, the
Insight delivers an estimated maximum driving range exceeding 400 miles.
Models for sale in California and states that have adopted the California
Air Resources Board (CARB) ZEV standards receive an Advanced Technology
Partial Zero Emissions Vehicle (AT-PZEV) emissions rating.
The Insight introduces Eco Assist to help drivers achieve improved
real-world fuel economy. Eco Assist is a feature designed to help drivers
optimize fuel efficiency for their given set of driving conditions.
Pressing the ECON button can further enhance the efficiency of multiple
vehicle systems: throttle control, CVT operation, idle-stop duration, air
conditioning and cruise-control operation (EX only). Eco Assist also
provides feedback about driving style via a 3D-appearing background within
the speedometer. The background changes colors from green to blue to
reflect how efficiently or inefficiently the driver is accelerating or
braking (green = efficient). The driver's results are continuously tracked
as fuel-economy ratings are shown per drive cycle and on a lifetime basis
in the form of plant-leaf graphics that appear in the Multi-Information
Display (MID). Up to five leaves can be ‘earned' as the driver
demonstrates a fuel-efficient driving style. A real-time score is shown in
the Eco Guide MID screen.
Standard safety features on all Insights include dual-stage,
dual-threshold front airbags; front-side airbags with a passenger-side
Occupant Position Detection System (OPDS); side-curtain airbag system;
anti-lock brakes with electronic brake distribution (EBD); driver's and
front-passenger's active head restraints and a front body designed to
mitigate pedestrian injuries. All new Insights also feature Honda's
Advanced Compatibility Engineering™ (ACE™) body structure,
which provides improved frontal-crash compatibility between vehicles of
different size and ride height.
Honda is a leader in developing cleaner, more fuel-efficient
vehicle technologies, including the original Honda Insight, introduced as
America's first mass-produced hybrid car in December 1999. Honda is also a
leader in the development of advanced alternatives to gasoline, including
the zero-emission, hydrogen-powered FCX Clarity fuel-cell car, the world's
most advanced production fuel-cell automobile.
2010 Honda Insight Pricing and EPA Data
|Insight EX with Navi
|| MSRP excluding tax, license, registration,
$670.00 destination charge and options. Dealer prices may vary.
||Based on 2010 EPA mileage estimates, reflecting new EPA
fuel-economy methods beginning with 2008 models. Use for comparison
purposes only. Do not compare to models before 2008. Your actual mileage
will vary depending on how you drive and maintain your vehicle.
||The USB Audio Interface is used for direct connection to and
control of some current digital audio players and other USB devices that
contain MP3, WMA® or AAC music files. Some USB devices with security
software and digital rights-protected files may not work. Please see your
dealer for details on compatibility.
||Insight EX with navigation MSRP $23,100. The Honda
Satellite-Linked Navigation System™ is available on Insight EX models
in the United States, except Alaska. See your Honda dealer for