Penske Truck Leasing Launches New GoPenske.com
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READING, Pa., March 11, 2009: Penske Truck Leasing, a transportation industry leader, today announced the new www.GoPenske.com, which serves as the online focal point for its businesses, products and associate recruiting efforts.
"Our new site makes it easier for visitors to reserve a rental truck and also to learn more about the full range of our truck leasing, outsourced maintenance, used truck sales, and logistics solutions," said Jim Feenstra, Senior Vice President - Marketing, Penske Truck Leasing.
This recent move is the first major overhaul of Penske Truck Leasing's Web properties since 2005. Penske's internal teams collaborated with Electronic Ink, Interbrand, Siegel+Gale, and Ketchum to design, implement and optimize the site for search.
"We focused a great deal on improving the user experience," added Feenstra. "Aesthetic refinements and content improvements also enhance our brand and better articulate the value our solutions provide to customers."