News Release: Ford Customer Service Division "Racing Experience" Interactive Consumer Display Returns to Gainesville and 10 NHRA Races in 2009

NEWS


 

For Immediate Release

 

Contact:

Susan Pollack

313-203-7162

spollack@pcgcampbell.com

 

FORD CUSTOMER SERVICE DIVISION "RACING EXPERIENCE" INTERACTIVE CONSUMER
DISPLAY RETURNS TO GAINESVILLE AND 10 NHRA RACES IN 2009

 

*	Located in the NHRA Nitro Alley, The Motorcraft/Quick Lane
Racing Experience is the destination for fans looking forward to seeing
what's going on at Motorcraft, Quick Lane and Ford Custom Accessories.

*	FCSD brands Motorcraft and Quick Lane are the primary sponsors
on the NHRA Ford Shelby Mustang Nitro Funny Car driven by Bob Tasca III.


*	Consumers visiting The Motorcraft/Quick Lane Racing Experience
display can sign up to win a 2010 Ford Mustang GT equipped with Ford
Racing Performance Parts and Ford Custom Accessories.

 

DEARBORN, Mich., March 9, 2009 - Ford Customer Service Division (FCSD)
returns to Gainesville with The Motorcraft/Quick Lane Racing Experience,
an interactive 4,800 square foot display that features the "Quick Lane
Challenge" and the "Motorcraft Holeshot Challenge."

 

Motorcraft and Quick Lane Tire & Auto Center brands have partnered with
the NHRA for a brand awareness campaign that will give the division a
major presence at 10 NHRA Full Throttle Drag Racing Series events in
2009, starting with the March 12-15 NHRA Gatornationals in Gainesville,
Fla.

 

For the second consecutive season, Motorcraft and Quick Lane are the
primary sponsors on the Ford Shelby Mustang Nitro Funny Car driven by
Bob Tasca III in NHRA as well as a nine-race sponsor of the No. 21 Ford
Fusion driven by Bill Elliott in the NASCAR Sprint Cup Series.

 

Visitors can sign up to race virtual dragsters, compete against the
clock while changing tires and oil filters, and spin the Ford Custom
Accessories wheel for a chance to win valuable prizes. Fans can also
pick up Motorcraft and Ford Custom Accessories brochures and branded
merchandise.  Fans will also have the opportunity to register to win a
2010 Ford Mustang GT with $3,000 in Ford Racing Performance Parts and up
to $5,000 in Custom Accessories. Motorcraft and Quick Lane
representatives will be offering up plenty of other free giveaways,
including discount coupons for Motorcraft products and services at local
Quick Lane Tire & Auto Centers.

 

"Last year we brought The Motorcraft/Quick Lane Racing Experience to the
NHRA and we were welcomed openly by the fans," said Darryl Hazel, Ford
Customer Service Division Vice President. "We are excited to return to
Nitro Alley with our 2009 display.  Our first year was amazing and the
fans helped make our Racing Experience the place to be.  Our display is
unique because it allows fans to experience our brands and connect with
Motorcraft, Quick Lane and Ford Custom Accessories in a fun and
interactive way." 

 

The Motorcraft Holeshot Challenge starts with two contestants sitting in
drag racing simulators. Participants will undergo the entire Funny Car
experience as they heat up their tires, line-up their car, follow the
Christmas Tree and steer their virtual Mustangs down the track in a
quest to win Motorcraft prizes. Crash sequences, sound effects,
simulated smoke, motion seats and compressed air all help in making the
contestants' runs feel as real as possible. Each day, driver Bob Tasca
III, will visit the display and set a holeshot time for participants to
beat.

 

The Quick Lane Challenge pits two contestants against each other in a
timed competition. Participants will remove and install oil filters,
batteries and air filters, along with removing and replacing lug nuts on
the wheels, of their respective vehicles for their chance to win Quick
Lane branded prizes.

 

Fans will have an opportunity to see the latest production and racing
Mustangs in The Motorcraft/Quick Lane Racing Experience - a 2010 Ford
Mustang GT and 2008 Ford Racing Cobra Jet Mustang.

 

Consumers visiting The Motorcraft/Quick Lane Racing Experience can sign
up to win a brand-new 2010 Ford Mustang GT equipped with Ford Racing
Performance Parts and Ford Custom Accessories.

 

The Motorcraft/Quick Lane Racing Experience interactive display will
appear at 10 NHRA Full Throttle Drag Racing Series races in 2009:  The
tour includes: 

 

March 12-15 - ACDelco NHRA Gatornationals (Gainesville, FL)

June 4-7 - NHRA Route 66 Nationals (Joliet, IL)

June 11-14 - NHRA SuperNationals (Englishtown, NJ)

June 25-28 - Summit Racing Equipment NHRA Nationals (Norwalk, OH)

July 10-12 - Mopar Mile-High NHRA Nationals (Denver, CO) Quick Lane
display only

Sept. 2-7 - Mac Tools U.S. Nationals (Indianapolis, IN)

Sept. 17-20 - NHRA Nationals (Charlotte, NC)

Sept. 24-27 - O'Reilly Super Start Batteries NHRA Fall Nationals
(Dallas, TX)

Oct. 29-Nov. 1 - Las Vegas NHRA Nationals (Las Vegas, NV)

Nov. 12-15 - Automobile Club of Southern California NHRA Finals (Pomona,
CA)

 

Motorcraft and Quick Lane Tire & Auto Centers are brands of Ford
Customer Service Division. FCSD and its associated brands won a place in
the hearts and minds of drag race fans everywhere in the late 1980s and
early 1990s, sponsoring Ford powered International Motorsports
Hall-of-Fame racer Bob Glidden, a 10-time NHRA Pro Stock champion, and
NHRA legend Kenny Bernstein among others.

 


About Motorcraft


Motorcraft offers a complete line of original equipment-approved parts
that are recommended and approved by Ford Motor Company. From routine
maintenance to underhood and powertrain repairs, Motorcraft parts offer
exceptional value with the highest quality and right fit at competitive
prices. Motorcraft parts are available locally and are backed nationwide
by Ford Motor Company's Service Parts Limited Warranty. For more
information, visit www.motorcraft.com
<https://portal.hostedmail.net/exchweb/bin/redir.asp?URL=http://www.moto
rcraft.com/> .


About Quick Lane 

Quick Lane(r) provides automotive quick services for all makes and
models.  Quick Lane's(r) nationwide network of over 500 facilities
provides the convenience of an aftermarket company (no appointment
necessary, service while you wait, evening and weekend hours,
competitive prices) with the confidence of a major automotive
manufacturer (quality parts, factory-trained technicians).  Quick
Lane(r) is a registered trademark of Ford Motor Company. For more
information, visit www.quicklane.com
<https://portal.hostedmail.net/exchweb/bin/redir.asp?URL=http://www.quic
klane.com/> .

 

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents.   With about 213,000 employees and about 90 plants
worldwide, the company's wholly owned brands include Ford, Lincoln,
Mercury and Volvo.  The company provides financial services through Ford
Motor Credit Company.  For more information regarding Ford's products,
please visit www.ford.com
<https://portal.hostedmail.net/exchweb/bin/redir.asp?URL=http://www.ford
.com/> 

 

# # # #
 
 
____________________________________
Susan Pollack
PCGCampbell | Motorcraft/Quick Lane 
313.203.7162 | 313.434.6912
spollack@pcgcampbell.com