Amerigon Climate Control Seat(TM) System to Be Featured in the New 2010 Ford Taurus

First Full-Size Ford Sedan to Offer CCS as an Option

NORTHVILLE, Mich., Feb. 25 -- Amerigon Incorporated , a leader in developing and marketing products based on advanced thermoelectric (TE) technologies, today announced that that Ford Motor Company has selected the Amerigon Climate Control Seat(TM) (CCS(TM)) system to be offered as a front-seat option in the all new 2010 Ford Taurus Limited, which is expected to be in showrooms this summer. A complete redesign of Ford's flagship sedan, the 2010 Ford Taurus is the first full-size Ford sedan to offer CCS.

The new 2010 Ford Taurus combines a sleek new design with refined driving dynamics, impeccable craftsmanship, transformative new technology, and maximum fuel efficiency.

CCS, the premier actively heated and cooled seat system in the global automotive seat market, delivers year-round comfort to automotive seat occupants by providing both active heating and cooling. The system is completely independent of the automobile's heating and air conditioning system and does not reduce power available to the engine. It also emits no CFCs or other gases and is completely friendly to the environment.

"We have a long and proud history with Ford that dates back to 2000 due primarily, we believe, to our responsiveness, quality and engineering innovation, and consumer demand for our value enhancing CCS system," said Amerigon President and Chief Executive Officer Daniel R. Coker. "We look forward to many more years of our expanding relationship with Ford."

Other vehicles from Ford that offer CCS are the Ford Expedition, the Ford F-150, Lincoln MKT, the Lincoln MKZ, the Lincoln MKX, the Lincoln MKS and the Lincoln Navigator.

About CCS

In the CCS system, which is built around Amerigon's highly-efficient, solid-state thermoelectric device, air is forced through the heat pump and thermally conditioned in response to electronic switch input from the seat occupant. The conditioned air circulates by a specially designed fan through ducts in the seat cushion and seat back, so that the surface can be heated or cooled. Each seat has individual electronic controls to adjust the level of heating or cooling. CCS substantially improves comfort compared with conventional air conditioners by focusing the cooling directly on the passenger through the seat, rather than waiting until ambient air cools the seat surface behind the passenger.

Amerigon is the largest supplier of TE systems for cars, with more than 4.5 million thermoelectric-based seat systems sold.

About Amerigon

Amerigon develops products based on its advanced, proprietary, efficient thermoelectric (TE) technologies for a wide range of global markets and heating and cooling applications. The Company's current principal product is its proprietary Climate Control Seat(TM) (CCS(TM)) system, a solid-state, TE-based system that permits drivers and passengers of vehicles to individually and actively control the heating and cooling of their respective seats to ensure maximum year-round comfort. CCS, which is the only system of its type on the market today, uses no CFCs or other environmentally sensitive coolants. Amerigon maintains sales and technical support centers in Southern California, Detroit, Japan, Germany, England and Korea.

Certain matters discussed in this release are forward-looking statements that involve risks and uncertainties, and actual results may be different. Important factors that could cause the Company's actual results to differ materially from its expectations in this release are risks that sales may not significantly increase, additional financing, if necessary, may not be available, new competitors may arise and adverse conditions in the automotive industry may negatively affect its results. The liquidity and trading price of its common stock may be negatively affected by these and other factors. Please also refer to Amerigon's Securities and Exchange Commission filings and reports, including, but not limited to, its Form 10-K for the year ended December 31, 2008.