MSX International Selects ETL Solutions as European Automotive Data Extraction Services Partner

European Auto Dealers to Benefit from Strategic Partnership

WARREN, Mich., Feb. 23 -- MSX International, Inc. (MSXI), a leading provider of outsourced business solutions and services to the global automotive marketplace, today announced that it has selected ETL Solutions Limited, a leading data integration solutions provider, as its European dealer management system (DMS) data collection and distribution service partner. Under the terms of the agreement, the two companies will integrate MSXI's(TM) Automotive Business Processing Outsourced (BPO) applications solutions with ETL's Transformation Manager (TM) Automotive Framework, which is a Web-based system that provides a direct interface to leading dealer DMS systems in Europe. MSXI will use ETL's data extraction capabilities to seamlessly and securely access dealer client information such as service records, bookings, parts sales invoices, and new and used car sales information. This information will be used to drive MSXI's Customer Lifecycle Management (CLM) programs, which enable dealers to create effective "touch points" with customers during the ownership of their vehicles, and create and retain long-term, loyal customers. The data will also be used in conjunction with MSXI's Dealer - Sustain Service Profits application and training programs to develop highly effective dealer personnel and increase service profitability.

"The ability to quickly and securely access key dealer data in an efficient manner is critical to improving the customer experience and dealer profitability," said Peter M. Leger, MSXI president and chief executive officer. "However, integrating OEM dealer networks can be a challenging issue, particularly since the information technology infrastructure used by dealers often varies widely.

"ETL's Transformation Manager Automotive Framework supports a broad range of DMS systems, and has unique features that have been proven to streamline this process, which is why we chose them as our European data extraction partner," Leger continued. "Moving forward, we will leverage the combination of our powerful platforms to provide European dealers and their manufacturers with a competitive edge."

"MSXI is a recognized global leader in automotive outsourced business solutions, and we're proud that they have chosen us as their data collection and distribution partner in Europe," said John Bigerstaff, managing director of ETL. "We look forward to partnering with MSXI and applying our integration and data management expertise to deliver a key business tool that will assist them in delivering their solutions most effectively."

About MSXI BPO Solutions Offering

MSXI offers a full range of BPO solutions to automotive OEMs and their dealer communities that optimize the automotive retail and logistic processes by improving the customer experience, increasing dealer profitability, and helping the dealer recruit, train and retain a highly skilled workforce. Key solutions include:

MSXI CLM: This solution helps dealers maximize revenues and profits by significantly increasing customer loyalty and recapturing lapsed customers. MSXI CLM uses a combination of customer data and information on vehicle service history, mileage, and age to intelligently predict customers' purchase intentions and service requirements. MSXI CLM can also be used to segment current and lapsed customers according to their stage in the vehicle ownership lifecycle and relationship with the dealer. This solution is used by dealership personnel or MSXI contact center staff, who then pro-actively approach these individuals to book service appointments and follow-up on previous dealer interactions. MSXI CLM can also be used to institute vehicle recall activities, lost lead management programs, and marketing campaigns.

MSXI Dealer - Sustain Service Profits: This innovative program allows MSXI personnel to act as a "virtual coach" and provide dealers with training and information that allows them to maximize service performance, revenues and profits. With the dealer's permission, MSXI imports invoice data daily from the dealership's DMS and compiles in-depth dealer performance reports. MSXI's dealer experts continuously monitor and assess the dealership's performance against client-specific key performance indicators (KPIs) and identify gaps and deficiencies that require rapid corrective action in order to improve their service profitability. Customized action plans and collaborative discussions between MSXI experts and the dealer drive sustainable process improvements, and help the dealer reach higher levels of service profitability and overall business performance.

MSXI also offers a wide range of BPO solutions that drive customer loyalty, new sales, higher and sustainable operational profitability, and help maintain a "best-of-breed" employee base within the OEM, retail and aftermarket distribution chain. These results-oriented solutions have been deployed in several key process areas including used car sales, "voice of the customer" applications, aftermarket sales, warranty management, fixed operations, technical services, vendor managed services, and education and training.

About ETL's Automotive Framework

Based on ETL's generic data integration software suite, Transformation Manager (TM), is a robust and proven data integration solution that automatically extracts dealer data, and transfers it in encrypted form to the ETL data centre without manual intervention where it is validated prior to transmission to MSXI. TM manages the whole process in a highly efficient and cost-effective manner and this leads to a direct increase in productivity, with tangible and measurable results.

Extract software is easily installed at the dealer as a download from the Internet and is updated automatically whenever changes are required. The dealer extracts are easily controlled through configuration of the system at ETL. Extensive monitoring and reporting provide real-time feedback on system performance.

About MSXI

MSX International (MSXI) is the leading global provider of outsourced business solutions to the automotive industry, integrating automotive best practices, technology, and information. The company's products and services are focused on dealer development and process improvement, warranty management, technical support and information management services. MSXI also provides staffing, vendor management, and procurement solutions. The company is headquartered in Warren, Mich., and has 3,800 automotive experts based in the Americas, Europe, Australia, and Asia. For more information, visit www.msxi.com.

About ETL Solutions Limited

ETL Solutions' provides a complete range of software and services to deliver data integration solutions to clients. ETL combines the power of Transformation Manager with integration services expertise and automotive sector knowledge to deliver tangible and measurable benefits to clients around the world. The company is headquartered in Bangor, Wales, in the United Kingdom. To learn more, visit www.etlsolutions.com

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