Toyota to Join 'SnoDeo' Snowmobile Test Drive

MANSFIELD, Mass., Feb. 19, 2009 -- Toyota's Boston Region will support the annual "SnoDeo" snowmobile festivities in northern New Hampshire this March with a display of all-wheel-drive trucks and SUVs suitable for towing these motorized sleds, or just about anything else for that matter.

The 15th annual SnowDeo, held by the Swift Diamond Riders Club, brings together snowmobile aficionados from all over New England and southern Quebec for two days of riding, racing and associated events on Friday March 6 and Saturday March 7, 2009. For a $3 entrance fee, participants 18 years of age and older with a valid driver's license will get to try out the latest 2009 models from such major manufacturers as Artic Cat, Polaris, Ski-Doo and Yamaha. In addition, attendees can browse snowmobile and winter gear from a wide array of vendors, as well as participate in top speed "radar runs."

This year, Toyota will also display half a dozen 4-wheel-drive vehicles - including the Tundra and Tacoma pickup trucks as well as Sequoia, 4Runner and FJ Cruiser SUVs. These rugged trucks will also be available for test drives.

The SnoDeo is held in beautiful Coleman State Park in West Stewartstown, N.H., near the junction of the Quebec, Vermont and New Hampshire borders. For directions and more information about the SnoDeo, go to www.nhsnodeo.com.

About Toyota: Toyota is the #1-selling automotive brand in New England. Toyota's Boston Region distributes vehicles and provides support to 72 Toyota and Scion dealerships throughout New England. Toyota operates 15 manufacturing plants in North America and directly employs over 39,000 people here. According to a Center for Automotive Research study, Toyota, along with its dealers and suppliers, has generated nearly 400,000 U.S. jobs. For more information about Toyota, visit www.toyota.com.

About Swift Diamond Riders: One of 25 snowmobile clubs in the Northeast, Swift Diamond Riders has been holding its annual SnoDeo since 1993, which has grown into one of the premier events in the region. Last year's event attracted more than 7,500 enthusiasts. For more information, go to www.swiftdiamondriders.com.