Dealix Launches Green Choices on Usedcars.com
Visitors Research and Shop for Green Vehicles Based on Latest EPA Standards
REDWOOD CITY, Calif., Feb. 18 -- Dealix, a Division of Cobalt, has launched the "Green Choices" section on the site Usedcars.com, establishing a place for visitors to research and shop for used cars online based on their top "green" criteria, as defined by the latest Environmental Protection Agency (EPA) standards.
(Logo: http://www.newscom.com/cgi-bin/prnh/20071213/COBALTLOGO)
To address the growing interest for green vehicles, Usedcars.com allows its entire inventory of cars to be searched according to "green" criteria established by the EPA. The site also provides content and research tools to help shoppers understand their choices for environmentally-friendly pre-owned vehicles. Features on the site include:
-- "Green leaf" badges in vehicle search results that identify fuel
efficient cars and other "green" vehicles using EPA standards
-- A dynamic list of the most popular green searches being done in each
market so that shoppers can see which environmentally friendly used
cars in their area are most popular
-- A "Let Me Decide" tool that allows visitors to choose cars based on
the green criteria that is important to them, as defined by current
EPA rankings, for: Air Pollution Score, Greenhouse Gas Score, and
desired Fuel Economy; and a corresponding glossary
-- A shopping tool that matches visitors' criteria and interests with all
available inventory of green used cars in their area based on zip code
-- Updated research and content from the green vehicles site
Hybridcars.com covering a range of topics, including hybrid buying
tips and the use of biofuels
"Many consumers today do not realize the green vehicle category encompasses cars above and beyond hybrids, biodiesel, and plug-in vehicles," said Anna Zornosa, general manager of Dealix and executive vice president of Cobalt.
"Green Choices on Usedcars.com is the first site to incorporate the EPA standards directly into the inventory database so that cars that are environmentally friendly can be identified during the search process."
1. Usedcars.com also provides a variety of features to help dealers
merchandise their inventory across different categories, including:
2. Superior matching of user preferences for green used cars with existing
live inventory on Usedcars.com
3. "Best Green Values" section that lists green vehicle inventory priced
below Kelley Blue Book(R) (KBB) Suggested Retail Value
4. "Greenest" vehicles by vehicle class, including SUVs and pickup trucks
5. Ability to search by "most searched for" green used cars
"Green Choices on Usedcars.com provides a great opportunity for dealers to present a range of options to green conscious car buyers who might not be aware of all the possibilities they have," said Jeff Collins, Internet director for Peters Chevrolet-Chrysler-Jeep of Longview, Texas. "The site makes it very easy to match consumers with their ideal car, which makes it a win-win for the car buyer and the dealer."
For more information on Usedcars.com and other Cobalt/Dealix offerings, please call
1-800-903-1965 or visit www.cobalt.com and www.dealix.com. Side bar:
On Usedcars.com, visitors can locate the most popular green vehicles by local market, which varies across the U.S. For example, in Oklahoma City, OK, the most searched green vehicles include the Ford Mustang, Honda Civic, and Honda Accord. Whereas in San Francisco, CA, top green searches include the Honda Civic, BMW 3 Series, and the Toyota Corolla.
About Dealix
Dealix, a Division of Cobalt, is the world's leading provider of quality new and used car sales leads for dealerships, dealer groups, and automotive manufacturers. Dealix has the broadest, highest quality lead supply network in the industry, including partnerships with AOL Autos, Edmunds.com, Kelly Blue Book, MSN Autos. Yahoo! Autos, and others. Dealix's advanced quality control and routing technology matches thousands of serious new and used vehicle buyers with the right dealer on daily basis, delivering a quality consumers experience while providing dealers with one of the most efficient methods to sell more cars.
UsedCars.com
Usedcars.com, a unit of Dealix, connects automotive shoppers with one of the nation's largest selections of previously-owned vehicles, creating qualified sales opportunities for dealers. Unlike other used car portals, Usedcars.com does not charge fixed monthly or vehicle search fees, regardless of the portal's performance. Dealers only pay for leads on their inventory, a compelling business model that has made Usedcars.com the fastest growing automotive portal on the Internet.
Contact Information: Becca Rosati Vox Populi for Dealix becca@voxpopulipr.net 415.515.9156 Amy Hatch PR Marketing Manager, Cobalt ahatch@cobalt.com 206.219.8132Photo: http://www.newscom.com/cgi-bin/prnh/20071213/COBALTLOGO
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