Race to Stores: Limited-Edition Danica Patrick Poster Available with Purchase of Sports Illustrated Swimsuit Edition
WINSTON-SALEM, N.C.--Sports Illustrated and Alliance, a RockTenn company, have teamed up to offer a Brand GraphitiTM peel-and-stick poster of racing superstar Danica Patrick with the purchase of the 2009 Sports Illustrated Swimsuit Edition.
The 10-inch by 13-inch posters of the IndyCar Series driver, Danica Patrick, wearing a white bikini, are available at participating 7-Eleven® stores along with the release of the Sports Illustrated 2009 Swimsuit Edition. This promotion is not available in the state of Florida.
7-Eleven® is an associate sponsor of Danica Patrick and a primary sponsor of Andretti Green Racing’s Team 7-Eleven® IndyCar and driver, Tony Kanaan.
“Our annual Swimsuit Edition has an extremely loyal fan base,” said Troy Stratton, Director of Retail Display, Time/Warner Retail Sales & Marketing. “Alliance has developed a high-quality poster of Danica Patrick and we’re excited to bring this value-added offer to our readers through 7-Eleven® stores,” he added.
SI readers, who want a copy of the Danica Patrick poster, will need to hurry to their nearest 7-Eleven® store. Each participating store received only 25 copies of the posters as a giveaway to shoppers who purchase the much-anticipated magazine. About 151,000 Brand Graphiti peel-and-stick vinyl posters were printed for nationwide distribution.
Alliance has been working with Time/Warner Retail since August on the DanicaPatrick posters, which buyers will find in a pocket on special store displays holding the swimsuit edition.
“We expect this poster to be extremely popular with SI and Danica fans and to drive rack sales at 7-Eleven® stores,” said Lyle Einstein, Director, Business Development for Alliance. “Brand Graphiti peel-and-stick products are an innovative, high-impact, low-cost branding solution for marketers. This poster is a great giveaway and a great opportunity for shoppers to become familiar with Brand Graphiti,” he continued.
Like all Brand Graphiti decals, the DanicaPatrick poster is a photo-realistic, self-adhesive graphic that can be easily applied, removed and reapplied without damaging walls or leaving behind sticky residue. The decals can be applied to any clean, dry flat surface.
Brand Graphiti products are printed on a state-of-the-art digital press that provides excellent photo-realistic quality outputs. The use of a digital press allows Brand Graphiti decals to be produced quickly and cost effectively. Brand Graphiti products can also be printed via offset press to accommodate large volume orders. For more information about Brand Graphiti, go to www.BRANDGRAPHITI.com.
Brand Graphiti is a product of Alliance, a RockTenn company.
About Alliance, a RockTenn company:
Alliance is a leading in-store marketing solutions provider that develops both promotional and permanent displays and packaging programs supported by innovative marketing services for major consumer packaged goods and services companies and retailers. RockTenn is one of North America’s leading manufacturers of paperboard, containerboard, consumer and corrugated packaging and merchandising displays, with annual net sales of approximately $3 billion. The Company operates locations in the United States, Canada, Mexico, Chilé and Argentina. Headquartered in Norcross, Georgia, RockTenn is listed on the New York Stock Exchange. The Company’s common stock trades under the symbol RKT. Alliance can be reached on the web at www.alliancerocktenn.com.