2009 Marks 10th Year of Partnership Between Old Spice and NASCAR Driver Tony Stewart

CINCINNATI Feb. 13, 2009: Tony Stewart has waved a sweat- and champagne-soaked towel in NASCAR victory lanes more than 40 times since coming to the NASCAR Sprint Cup Series from the IRL IndyCar Series in 1999. And this year is no different as Stewart starts the new season as a driver/owner with his No. 14 Old Spice/Office Depot Chevrolet Impala SS fielded by Stewart-Haas Racing.

Old Spice, the official deodorant and body wash of NASCAR, saw early on in Stewart’s career the opportunity such frequent celebrations presented. The 2009 racing season marks Old Spice’s 10-year anniversary with Stewart, and the familiar Old Spice towel seen draped over the two-time Sprint Cup champion’s shoulder after many long, hot afternoons at the racetrack will continue to be a staple of Stewart’s post-race ritual.

Every time Stewart wins a Sprint Cup or NASCAR Nationwide Series race during the 2009 season, he’ll use the Old Spice towel to wipe off the sweat and sweet spray of victory. He’ll later autograph the towel and turn it over to Old Spice for a charity auction on eBay, with all proceeds going to the Tony Stewart Foundation.

The No. 14 Old Spice/Office Depot Chevrolet Impala SS made its debut during the Feb. 7 Budweiser Shootout at Daytona (Fla.) International Speedway, and it will continue to be seen throughout the 2009 Sprint Cup season, with Old Spice serving as Stewart’s primary sponsor Feb. 22 at Auto Club Speedway in Fontana, Calif., March 1 at Las Vegas Motor Speedway, March 29 at Martinsville (Va.) Speedway, April 5 at Texas Motor Speedway in Fort Worth, April 26 at Talladega (Ala.) Superspeedway, May 9 at Darlington (S.C.) Raceway, June 28 at New Hampshire Motor Speedway in Loudon, July 26 at Indianapolis Motor Speedway, Aug. 2 at Pocono (Pa.) Raceway, Aug. 9 at Watkins Glen (N.Y.) International, Oct. 17 at Lowe’s Motor Speedway near Charlotte, N.C., Oct. 25 at Martinsville Speedway and Nov. 15 at Phoenix International Raceway.

“Old Spice has been with me for a long time, and we look forward to another winning season,” Stewart said. “Every time I win, you’ll be sure to see me waving that Old Spice towel in victory lane. Over the years, their auctions have raised thousands of dollars for my Foundation and helped countless people.”

The Tony Stewart Foundation is a 501(c)(3) organization that raises funds for distribution to three specific groups –– chronically ill children, drivers injured in motorsports activities and organizations dedicated to the protection of various animal species. To date, the Foundation has awarded almost $4 million to assist charitable initiatives for more than 130 organizations throughout the United States. One of the prime beneficiaries of the Foundation is the Victory Junction Gang Camp, which serves as a year-round camp for children ages seven to 15 with an assortment of life-threatening illnesses.

“We’re thrilled to celebrate our 10th year with Tony, and this year is going to be the biggest yet,” said James Moorehead, Old Spice brand manager. “Tony works hard on and off the track, and will be sweating it out even more this season as a driver/owner with Stewart-Haas Racing. Old Spice is proud to be along for the ride and pleased to continue Tony’s Old Spice Victory Towel auctions since they’re such a unique opportunity for fans to own a piece of racing history and raise money for a great cause.”