Nissan Invites Consumers To 'Look Closer'

- New Integrated Marketing Initiative Includes Affordable Financing and Lease Offers -

FRANKLIN, Tenn., Feb. 12 -- Nissan North America, Inc. (NNA) today announced the launch of "Look Closer, Nissan Delivers" - an evolution of the brand's recent "Nissan Delivers" campaign theme. The new integrated marketing initiative encourages consumers to "take a closer look" at Nissan's high-value, high quality cars and trucks, as well as the range of available lease, finance and incentive offers.

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"In today's economy, every spending decision is magnified, with families weighing 'want' versus 'need,' especially with major purchases such as a new automobile," said Brian Carolin, senior vice president, Sales and Marketing, NNA. "At Nissan, we're offering a menu of financing options, including leases, low APR financing and cash back, on vehicles that offer real value plus quality, style and performance - meaning they can get the car or truck they want at the price they need."

Among the financing offers that will be highlighted in the initial "Look Closer, Nissan Delivers" advertising, which launches today, are:

  --  A 199/month, limited time lease or $1,500 cash back on the Nissan
      Altima*
  --  A $199/month, limited time lease on Nissan Rogue**
  --  A $329/month, limited time lease on Nissan Maxima or Nissan Murano***
  --  0.9% financing or $2,250 cash back on Nissan Sentra****

In addition, Nissan continues to offer one of the lowest priced new vehicles in the United States, the 2009 Nissan Versa Sedan 1.6, with a starting Manufacturer's Suggested Retail Price (MSRP) of $9,990.

"While there are currently many companies offering financing deals to consumers right now, we understand that one size or one vehicle doesn't fit all," said Carolin. "With the new 'Look Closer' campaign, we want our customers to see that they can get the right car at the right price and the right financing. It's a true win-win."

"Look Closer, Nissan Delivers" is planned to appear throughout the year in a variety of media and venues, including network television, national cable, print and online advertising, direct mail, and dealer point-of-purchase materials.

Nissan's 2009 model lineup includes the best-selling Altima Sedan, Coupe and Hybrid, the class-leading Versa, the affordable Sentra, the sporty Rogue, the stylish Murano, the flagship Maxima, Quest minivan, the iconic 370Z and the Nissan GT-R supercar. Nissan's truck lineup includes the Xterra, Pathfinder and Armada SUVs and Frontier and Titan pickups.

About Nissan North America

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.infiniti.com.

* Altima - $199 per month lease for 39 months with $2,759 initial payment. Excludes tax, title, license and $595 non-refundable acquisition fee. For well-qualified lessees. Offer valid only when financed through Nissan Motor Acceptance Corporation. Call 1-888-858-8319 for lease details. Cash back when you purchase a new 2009 Altima. Down payment may be required. Offer ends 3/2/09.

** Rogue - $199 per month lease for 39 months with $2,754 initial payment. Excludes tax, title, license and $595 non-refundable acquisition fee. For well-qualified lessees. Offer valid only when financed through Nissan Motor Acceptance Corporation. Call 1-888-858-8319 for lease details. Offer ends 3/2/09.

*** Maxima - $329 per month lease for 39 months with $2,754 initial payment. Excludes tax, title, license and $595 non-refundable acquisition fee. For well-qualified lessees. Offer valid only when financed through Nissan Motor Acceptance Corporation. Call 1-888-858-8319 for lease details. Offer ends 3/2/09.

Murano - $329 per month lease for 39 months with $2,999 initial payment. Excludes tax, title and license. For well-qualified lessees. Includes non-refundable acquisition fee of $595. Offer valid only when financed through Nissan Motor Acceptance Corporation. Call 1-888-858-8319 for lease details. Offer ends 3/2/09..

**** Sentra - Cash back when you purchase a new 2009 Sentra. Take delivery from new dealer stock. $28.16 per month per $1000 borrowed for 60 months. For well qualified buyers. Down payment may be required. See dealer for details. Offers End 3/2/09.

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